Apple Inc.
Apple Inc. is a technology company that designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories, and sells various related services. The company's business strategy includes expanding market opportunities in smartphones, personal computers, tablets, wearables, and accessories, as well as services. Apple's reportable segments include Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The company sells its products and services to various markets, including consumer, small and mid-sized businesses, education, enterprise, and government, through direct and indirect distribution channels. The company faces significant competition in these markets from companies with established offerings and larger installed bases, as well as competitors that offer lower-priced products and collaborate to offer more competitive solutions. Apple's website is www.apple.com, and its ticker symbol is AAPL.