Bath & Body Works, Inc.
Bath & Body Works, Inc. is a Columbus, Ohio-based company that has evolved from an apparel-based specialty retailer to a segment leader in home fragrance, body care, and soap and sanitizer products. The company operates under the Bath & Body Works, White Barn, and other brand names. Its business strategy includes elevating the brand through innovation, extending reach through new category adjacencies and international growth, engaging with customers through loyalty programs and technology, enabling a seamless omnichannel experience, and enhancing operational excellence. The company's merchandise is sold through 1,850 Company-operated stores and e-commerce sites in the U.S. and Canada, and in 485 stores and 28 e-commerce sites in more than 40 other countries through franchise, license, and wholesale arrangements. The company's website is www.bbwinc.com, and its ticker symbol is BBWI.