Booking Holdings Inc.
Booking Holdings Inc. is a leading global travel company with a mission to make it easier for everyone to experience the world. The company operates five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Its business model is primarily based on providing online travel reservation services, facilitating payments between travelers and travel service providers, and earning revenues through merchant fees, agency commissions, and advertising and other services. The company's strategy includes making it easy for people to find, book, pay for, and experience travel, providing comprehensive choices and value on any device, offering platforms and tools to business partners, and operating sustainably and supporting sustainable travel choices. Booking.com is the world's leading brand for booking online accommodation reservations, with operations worldwide and headquarters in the Netherlands. Priceline is a leader in the discount travel reservation business, primarily in North America. Agoda is a leading online accommodation reservation service in the Asia-Pacific region. KAYAK provides online meta-search services that allow consumers to easily search and compare travel itineraries and prices from hundreds of online travel platforms at once. OpenTable is a leading brand for booking online restaurant reservations. The company's common stock is listed on the NASDAQ Global Select Market under the symbol "BKNG." For more information, visit the company's website at www.bookingholdings.com.