ZEBRA TECHNOLOGIES CORP
Zebra Technologies Corporation is a global leader in the Automatic Identification and Data Capture (AIDC) industry. The company designs, manufactures, and sells a broad range of AIDC products, including mobile computers, barcode scanners and imagers, RFID readers, specialty printers, real-time location systems (RTLS), related accessories and supplies, software applications, and services. Zebra's business strategy includes leveraging its market leadership position and innovation to profitably grow its core business, advancing its Enterprise Asset Intelligence (EAI) vision, increasing opportunities for growth through expansion in adjacent market segments, and enhancing financial strength and flexibility. The company operates in two reportable segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). Zebra's competitors include Datalogic, Honeywell, Panasonic, Cognex, SICK, Keyence, Fargo Electronics, Honeywell, Sato, Toshiba TEC, TSC, Brother, Dymo, Impinj, Chainway, Alien, Rodinbell, JADAK, Ubisense, Invengo, and various software and robotics solution providers. Zebra's customers are diversified across various industries, with significant customers accounting for approximately 18%, 14%, and 12% of the company's Net sales in 2023, 2022, and 2021, respectively. The company sells its products and services primarily through distributors, value-added resellers (VARs), independent software vendors (ISVs), direct marketers, and OEMs. Final assembly of hardware products is performed by third-party electronics manufacturing services companies (EMSs) and joint design manufacturers (JDMs), with production facilities primarily located in the Asia-Pacific region, Mexico, and Brazil. Repair services for products are performed by either the company or third-party providers. Zebra's website is www.zebra.com, and its stock ticker symbol is ZBRA.