INTUIT INC.
Intuit Inc. is a global financial technology company that helps consumers and small businesses prosper through its financial management, compliance, and marketing products and services. The company's mission is to power prosperity around the world. Intuit's business portfolio includes four reportable segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProTax. The company's strategy includes revolutionizing speed to benefit, connecting people to experts, unlocking smart money decisions, being the center of small business growth, and disrupting the small business mid-market. Intuit's Small Business & Self-Employed segment offers QuickBooks, which is designed to be the source of truth for small businesses. This segment includes offerings for getting customers, getting paid, getting capital, paying workers, and accessing advice. The Consumer segment includes TurboTax, which helps consumers and small businesses prepare and file their income tax returns. The Credit Karma segment provides consumers with a financial platform to understand their financial picture, make smart financial decisions, and stick to their financial plan. The ProTax segment serves professional accountants with tax preparation and filing software. Intuit's products and services are offered through various channels, including online, desktop versions, and retail locations. The company uses a variety of marketing programs and sales channels to reach customers and generate sales. Its marketing programs include offline and digital marketing, mobile marketing, email marketing, retail marketing, public relations, sponsorships, podcast marketing, and in-product marketing. Its sales channels include multi-channel shop-and-buy experiences, direct sales, and a direct sales force. Intuit's website is www.intuit.com, and its ticker symbol is INTU.