Trade Desk, Inc.

The Trade Desk, Inc. (NASDAQ: TTD) is a global leader in advertising technology that empowers ad buyers to create, manage and optimize digital advertising campaigns across ad formats, channels and devices. The company operates a world-class, AI-enabled platform designed to help advertisers and advertising agencies plan, execute and measure highly expressive, data-driven campaigns across premium, omnichannel inventory. The Trade Desk's website is located at www.thetradedesk.com.

The company generates revenue by charging clients a platform fee generally based on a percentage of their total platform spend, along with revenue from value-added services and data offerings. The Trade Desk serves advertising agencies, advertisers and other service providers through ongoing master services agreements rather than episodic transactions, creating a highly scalable business model with customer retention rates exceeding 95% for over a decade.

The Trade Desk's platform provides integrated access to digital advertising inventory from over 430 directly integrated ad exchanges, publishers and supply-side platforms, offering clients access to a breadth of programmatic advertising inventory across televisions, streaming devices, mobile devices, computers and digital-out-of-home devices. The company has integrated its platform with more than 370 third-party data vendors whose products are available for purchase through its data marketplace. The platform features proprietary AI capabilities including Koa, an AI co-pilot that processes and analyzes data sets to surface insights and recommendations, along with advanced reporting and analytics tools, data management capabilities and measurement features.

As of December 31, 2025, The Trade Desk employed 3,843 full-time employees across 21 countries, with approximately 63% of its workforce in North America, 20% in Europe, Middle East and Africa, and 17% in Asia Pacific. The company operates an open platform architecture that allows clients to customize and expand functionality through APIs and integrations with a rich ecosystem of third-party partners. The Trade Desk maintains an independent, buy-side focused approach to the advertising technology market, positioning itself as distinct from competitors that serve both buyers and sellers of advertising inventory.