Apple Inc.
Ticker: AAPLTechnologyComputer HardwareS&P 500The business
Apple Inc. (NASDAQ: AAPL) designs, manufactures, and markets a comprehensive ecosystem of consumer electronics, software, and services. The company's website is www.apple.com.
Apple's core business centers on smartphones, personal computers, tablets, wearables, and accessories. The iPhone line represents the company's flagship product category, featuring models including the iPhone 17 Pro, iPhone Air, iPhone 17, iPhone 16, and iPhone 16e, all powered by the iOS operating system. The Mac product line encompasses laptops such as MacBook Air and MacBook Pro, along with desktops including iMac, Mac mini, Mac Studio, and Mac Pro running macOS. The iPad line offers multipurpose tablets in various configurations including iPad Pro, iPad Air, iPad, and iPad mini operating on iPadOS.
The wearables, home, and accessories segment includes smartwatches running watchOS, wireless headphones under the AirPods and Beats brands, and the Apple Vision Pro spatial computer. The company also offers Apple TV 4K media streaming devices and HomePod smart speakers. Apple's services division encompasses advertising, AppleCare support programs, cloud services, digital content platforms including the App Store, subscription services such as Apple Music and Apple TV+, and payment services including Apple Card and Apple Pay.
Apple organizes its business geographically into five reportable segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The company maintains a significant global presence with approximately 166,000 full-time equivalent employees as of September 27, 2025. Direct sales through Apple's retail and online stores account for 40 percent of total net sales, while indirect distribution channels including cellular carriers and resellers represent 60 percent.
The company's competitive advantages stem from its vertically integrated design and manufacturing approach, controlling nearly the entire solution from hardware through operating systems to software applications and services. Apple's brand portfolio includes numerous iconic trademarks developed over decades of innovation. The company competes in highly competitive global markets characterized by rapid technological change, aggressive pricing, and short product lifecycles, maintaining a minority market share across most product categories while commanding significant brand loyalty and premium pricing power through continuous innovation and ecosystem integration.
- Sector
- Technology
- Industry
- Computer Hardware
- HQ
- CUPERTINO, CA
- FY end
- 09-26
- CIK
- 320193
- SIC
- 3571
Ownership
Who holds Apple Inc. — across funds, superinvestors and bonds · N-PORT 2026Q2 · 13F 2026-06-30
Top fund holders
| Fund | % of fund | Value |
|---|---|---|
| VANGUARD TOTAL STOCK MARKET INDEX FUND VTI · VANGUARD INDEX FUNDS | 5.87% | $134.92B |
| VANGUARD 500 INDEX FUND VOO · VANGUARD INDEX FUNDS | 6.59% | $110.13B |
| Fidelity 500 Index Fund FXAIX · Fidelity Concord Street Trust | 7.05% | $58.63B |
| iShares Core S&P 500 ETF IVV · iShares Trust | 6.58% | $58.46B |
| State Street(R) SPDR(R) S&P 500(R) ETF Trust SPY | 6.59% | $51.50B |
Superinvestors in Apple Inc.
Share of each manager's reported 13F portfolio.
Bonds held by funds
Funds report holding 55 issues of Apple Inc.'s debt, $5.87B at fund-held market value — what funds hold, not the company's debt outstanding. Weighted-average coupon 3.09%, maturing 2026–2062.
| Issue | Coupon | Matures | Funds | Fund-held |
|---|---|---|---|---|
| Apple Inc | 4.650% | 2046-02-23 | 65 | $279.34M |
| Apple Inc | 3.850% | 2043-05-04 | 81 | $258.44M |
| Apple Inc | 3.200% | 2027-05-11 | 20 | $251.17M |
| APPLE INC | 1.200% | 2028-02-08 | 58 | $247.63M |
| Apple, Inc. | 2.900% | 2027-09-12 | 46 | $239.90M |
| Apple, Inc. | 3.850% | 2046-08-04 | 48 | $234.20M |
| Apple Inc | 2.650% | 2051-02-08 | 80 | $220.36M |
| APPLE INC | 4.000% | 2028-05-10 | 47 | $199.48M |
| Apple Inc | 1.400% | 2028-08-05 | 52 | $198.08M |
| AAPL 2.2 09/11/29 | 2.200% | 2029-09-11 | 51 | $184.21M |
The 10 largest by fund-held value, of 55.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.
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