DECKERS OUTDOOR CORP

Deckers Outdoor Corporation (NYSE: DECK) operates as a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories for both everyday casual lifestyle use and high-performance activities. The company's website is located at deckers.com.

The company operates three reportable segments centered around its proprietary brands: HOKA, UGG, and Other brands (primarily Teva). HOKA represents an authentic premium line of year-round performance footwear originally designed for ultra-runners that has expanded into running, trail, hiking, fitness, and lifestyle categories with apparel and accessories. UGG is one of the most iconic and recognized brands in the industry, offering premium footwear, apparel, and accessories rooted in comfort and lifestyle positioning. Teva provides outdoor-focused footwear including sandals, shoes, and boots. During fiscal 2026, the company completed the phase-out of standalone operations for the AHNU and Koolaburra brands and previously sold the Sanuk brand.

Deckers employs approximately 6,000 global employees and operates 203 company-owned retail stores globally, including 141 UGG brand stores and 62 HOKA brand stores, alongside e-commerce websites in 54 countries. The company distributes products through both wholesale channels via third-party retailers and distributors, and direct-to-consumer channels comprising e-commerce and retail stores.

Manufacturing is outsourced to independent manufacturers, predominantly located in Southeast Asia, with production primarily from Vietnam and Indonesia. The company maintains buying offices in Hong Kong and supervisory offices in Vietnam, China, and Indonesia to ensure quality control and adherence to specifications.

The business model emphasizes omnichannel distribution, allowing consumers to shop seamlessly across retail and digital platforms. Seasonality historically impacted results due to UGG brand concentration in the third fiscal quarter, though this has been partially mitigated by HOKA's more evenly distributed sales and expanded year-round product offerings across brands. The company distributes products through distribution centers in Moreno Valley, California and Mooresville, Indiana for domestic operations, with international distribution managed through third-party logistics providers.