Coupang, Inc.

Coupang, Inc. (NYSE: CPNG) operates as a technology and Fortune 150 company providing retail, restaurant delivery, video streaming, and fintech services to millions of customers across over 190 countries and territories. The company's website is https://www.aboutcoupang.com.

The company organizes its operations into two reportable segments: Product Commerce and Developing Offerings. Coupang's core business centers on fast and reliable delivery experiences, ranging from next-day to same-day delivery, complemented by a broad selection spanning daily essentials, general merchandise, fresh groceries, luxury goods, and specialized categories. The company operates under multiple brands including Coupang, Eats, Play, Rocket Now, and Farfetch, which it acquired to expand into the luxury marketplace segment.

Coupang directly employs approximately 108,000 employees as of December 31, 2025, with the majority located in Korea, making it one of the largest private sector employers in the country. The company maintains significant fulfillment and logistics infrastructure across multiple geographies, with particular strength in Korea, the United States, Taiwan, Japan, China, the United Kingdom, and various European countries.

The company's business model emphasizes controlling the entire end-to-end customer experience through proprietary technology, automation, fulfillment, and logistics capabilities. Coupang serves both consumers and merchants, offering small and medium-sized enterprises comprehensive support through fulfillment and logistics services, private label brand development, and international expansion opportunities via offerings like Rocket Overseas. The company also operates an advertising business enabling suppliers and merchants to promote products on its platforms.

Coupang's competitive advantages include its integrated technology infrastructure, extensive fulfillment network, and merchant support ecosystem. The company has invested billions in artificial intelligence technologies and logistics innovation to accelerate merchant growth and improve customer experiences. While historically unprofitable, achieving profitability in 2023, Coupang continues investing in new products, geographies, and service offerings to drive long-term growth.