CHOICE HOTELS INTERNATIONAL INC

Choice Hotels International, Inc. (NYSE: CHH) operates as a primarily asset-light hotel franchisor with a global presence spanning 49 U.S. states, the District of Columbia, and 50 countries and territories. The company maintains its corporate website at choicehotels.com.

As of December 31, 2025, Choice Hotels operates 7,575 open hotels with 656,825 rooms and manages an additional pipeline of 825 hotels with 77,862 rooms under construction, awaiting conversion, or approved for development. The company's portfolio encompasses 22 brands and brand extensions positioned across multiple chain scales, from economy to upper upscale categories. These brands include Clarion, Comfort Inn, Comfort Suites, Country Inn & Suites by Radisson, Sleep Inn, Quality Inn, Park Inn by Radisson, Everhome Suites, WoodSpring Suites, MainStay Suites, Suburban Studios, Radisson Blu, Park Plaza, Cambria Hotels, Ascend Collection, Radisson RED, Radisson Individuals, Radisson, Econo Lodge, and Rodeway Inn.

The company generates revenues primarily through hotel franchising operations, deriving income from initial franchise fees, ongoing royalty fees based on gross room revenues, marketing and reservation fees, and partnership services. Choice Hotels also owns 17 hotels and manages 13 properties, primarily to support brand development and market presence for newer concepts like Cambria Hotels and Everhome Suites. The U.S. franchise system represents the company's largest operational focus, with international operations conducted through direct franchising and master franchising relationships in key markets.

Choice Hotels' business model emphasizes franchisee profitability and return on investment, supported by comprehensive services including central reservation systems, national marketing campaigns, revenue management technology, training programs, and vendor partnerships designed to reduce operating costs. The company benefits from significant operating leverage inherent in the franchising model, where incremental costs for adding new franchises remain minimal relative to generated fees. The company's strategic priorities center on profitable growth through system expansion and royalty rate improvement, maximizing financial returns through disciplined capital allocation, and creating shareholder value through acquisitions, share repurchases, and dividends.