Crocs, Inc.
Materials · Rubber & Plastics · BROOMFIELD, CO · CIK 0001334036
The business
Crocs, Inc. (NASDAQ: CROX) operates as a global designer, developer, and marketer of casual lifestyle footwear and accessories through its website at www.crocs.com. The company maintains two reportable operating segments: the Crocs Brand and the HEYDUDE Brand, which collectively generated revenues through both wholesale and direct-to-consumer channels during fiscal year 2025.
The Crocs Brand is recognized globally for its distinctive molded clog silhouette featuring Croslite™, a proprietary closed-cell resin material that provides soft, comfortable, and lightweight footwear. The brand has expanded beyond its iconic clog to include sandals, wedges, flips, slides, and personalization through Jibbitz™ charms accessories. The company also offers products featuring LiteRide™ and Free Feel Technology™ comfort-focused foam insoles. The HEYDUDE Brand focuses on versatile loafer silhouettes, particularly the Wally and Wendy models, known for their flexibility, ease of use, and comfort-led functionality. HEYDUDE also offers apparel and accessories to broaden consumer appeal.
During fiscal 2025, the company operated 514 company-operated retail stores globally, comprising 439 Crocs Brand locations and 75 HEYDUDE Brand locations, alongside 23 company-operated e-commerce sites and presence on third-party marketplaces. The wholesale channel accounted for 47.9 percent of consolidated revenues, while the direct-to-consumer channel represented 52.1 percent. Digital sales, including company-owned websites and third-party marketplaces, comprised 37.8 percent of consolidated revenues.
The company employed more than 8,010 employees globally as of December 31, 2025, distributed across retail stores, corporate and regional offices, and distribution centers. Crocs sources production primarily from third-party manufacturers in Vietnam, China, Indonesia, India, and Mexico. The company maintains distribution and logistics facilities in the United States and the Netherlands, supplemented by third-party operated distribution centers across multiple countries including Japan, China, Australia, South Korea, Singapore, India, Brazil, Canada, and the United Kingdom.
Crocs markets its products in more than 85 countries and maintains strategic focus on six Tier 1 markets for the Crocs Brand: China, India, Japan, South Korea, the United States, and Western Europe. International sales represented 48.6 percent of Crocs Brand revenues in 2025.
Ownership
Who holds Crocs, Inc. — from fund N-PORT and institutional 13F filings · N-PORT 2026Q1 · 13F 2026-03-31
Top fund holders
| Fund | % of fund | Value |
|---|---|---|
| iShares Core S&P Mid-Cap ETF IJH · iShares Trust | 0.13% | $138.08M |
| VANGUARD TOTAL STOCK MARKET INDEX FUND VTI · VANGUARD INDEX FUNDS | 0.01% | $126.25M |
| FULLERTHALER BEHAVIORAL SMALL CAP EQUITY FTHNX · Capitol Series Trust | 0.88% | $98.62M |
| Fidelity Low-Priced Stock Fund FLPSX · Fidelity Puritan Trust | 0.41% | $98.27M |
| VANGUARD SMALL-CAP INDEX FUND VB · VANGUARD INDEX FUNDS | 0.06% | $91.34M |
Superinvestors in Crocs, Inc.
Share of each manager's reported 13F portfolio.
Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.
15 years of Crocs, Inc.'s financials
Income statement, balance sheet and cash flow across 15 years, every filing with its disclosures, and each number traceable to the filing it came from — free with an account, no card required.
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