ServiceNow, Inc.
Ticker: NOWTechnologyPrepackaged SoftwareS&P 500The business
ServiceNow, Inc. (NYSE: NOW) operates as a leading enterprise software company delivering cloud-based solutions that help organizations govern, secure and manage artificial intelligence while digitalizing and streamlining workflows across the enterprise. The company's website is www.servicenow.com.
At the core of ServiceNow's offerings is the ServiceNow AI Platform, a comprehensive cloud-based system that facilitates workflow delivery and drives digital transformation across all departments and organizational personas. The platform integrates three primary capabilities: AI through Now Assist and AI agents that operate with human oversight and governance guardrails; a unified data fabric and integrated data layer that connects disparate systems and data sources in real-time; and workflow orchestration that manages complex, cross-functional processes end-to-end.
ServiceNow's product portfolio is organized into four primary areas. Technology products help IT departments manage infrastructure, security operations, asset lifecycles and risk management. Core Business products support processes across human resources, legal, finance, supply chain and facilities. Customer Relationship Management and Industry products orchestrate end-to-end workflows across customer service, field service, sales and order management, with tailored solutions for financial services, healthcare, manufacturing, public sector, retail, technology and telecommunications. Creator and Other products enable low-code and no-code application development alongside data privacy and security capabilities.
The company serves approximately 8,700 enterprise customers across diverse industries through a global direct sales organization, managed service providers and resale partners. ServiceNow employs 29,187 full-time employees, with 14,601 in the United States and 14,586 internationally. The company operates data centers across North America, South America, Europe, Asia and Australia, delivering services through its own private cloud and public cloud service providers.
ServiceNow's competitive positioning derives from two decades of enterprise customer partnerships, deep operational expertise in workflow orchestration and systems integration, and established platform architecture that enables organizations to deploy AI-enhanced workflows without replacing existing technology infrastructure. The company continues to invest significantly in research and development, customer success services and strategic partnerships to expand platform capabilities and market penetration.
- Sector
- Technology
- Industry
- Prepackaged Software
- HQ
- SANTA CLARA, CA
- FY end
- 12-31
- CIK
- 1373715
- SIC
- 7372
Ownership
Who holds ServiceNow, Inc. — across funds, superinvestors and bonds · N-PORT 2026Q2 · 13F 2026-06-30
Top fund holders
| Fund | % of fund | Value |
|---|---|---|
| VANGUARD TOTAL STOCK MARKET INDEX FUND VTI · VANGUARD INDEX FUNDS | 0.14% | $3.25B |
| VANGUARD 500 INDEX FUND VOO · VANGUARD INDEX FUNDS | 0.16% | $2.65B |
| Fidelity 500 Index Fund FXAIX · Fidelity Concord Street Trust | 0.20% | $1.66B |
| iShares Core S&P 500 ETF IVV · iShares Trust | 0.16% | $1.41B |
| State Street(R) SPDR(R) S&P 500(R) ETF Trust SPY | 0.16% | $1.24B |
Superinvestors in ServiceNow, Inc.
Share of each manager's reported 13F portfolio.
Bonds held by funds
Funds report holding 6 issues of ServiceNow, Inc.'s debt, $749.18M at fund-held market value — what funds hold, not the company's debt outstanding. Weighted-average coupon 4.04%, maturing 2028–2056.
| Issue | Coupon | Matures | Funds | Fund-held |
|---|---|---|---|---|
| NOW 1.4 09/01/30 | 1.400% | 2030-09-01 | 76 | $212.86M |
| SERVICENOW INC | 5.400% | 2036-05-15 | 103 | $201.76M |
| ServiceNow Inc | 4.250% | 2028-05-15 | 59 | $119.56M |
| NOW 4.7 08/15/31 | 4.700% | 2031-08-15 | 63 | $87.52M |
| SERVICENOW INC | 5.050% | 2033-05-15 | 64 | $68.62M |
| SERVICENOW INC | 6.300% | 2056-05-15 | 55 | $58.86M |
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.
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