ROKU, INC

Roku, Inc. (NASDAQ: ROKU) operates as the leading TV streaming platform in the United States, Canada, and Mexico by hours streamed. The company's website is www.roku.com.

Roku pioneered TV streaming and maintains a mission to be the global TV streaming platform connecting viewers, content partners, and advertisers. The company operates through two primary segments: Devices and Platform. The Devices segment generates revenue from the sale of Roku streaming players, Roku-made televisions, smart projectors, smart home products, audio products, and related accessories. The Platform segment derives revenue from digital advertising sales and streaming services distribution, including subscription revenue shares and Premium Subscriptions through The Roku Channel.

The foundation of Roku's business is the Roku TV OS, a proprietary operating system purpose-built for televisions and powering Roku streaming devices. The company distributes Roku TV models through licensed original equipment manufacturers and sells Roku-made televisions directly to consumers. Roku streaming devices are broadly distributed through online retailers and national brick-and-mortar retailers, with Amazon, Best Buy, Walmart, and Target collectively accounting for eighty-one percent of Devices revenue.

Roku's Platform segment centers on the Roku Experience, which encompasses the company's Home Screen, owned and operated streaming applications, and advertising infrastructure. The Roku Channel aggregates ad-supported video on demand, free ad-supported linear streaming television channels, and Premium Subscriptions. In 2025, Roku expanded its owned and operated streaming portfolio by acquiring Frndly TV and launching Howdy, an ad-free subscription service. The company streamed 145.6 billion hours in 2025 across more than ninety million global Streaming Households.

The company employs approximately 3,600 full-time employees across fifteen countries. Roku generates Platform revenue through direct and programmatic video advertising, display ads integrated into its user interface, and subscription and transaction revenue shares. The company's business model emphasizes three phases: growing scale through device distribution, growing engagement through enhanced user experience, and growing monetization through advertising and subscription services.