STARBUCKS CORP

Starbucks Corporation (Nasdaq: SBUX) operates as the premier roaster, marketer, and retailer of specialty coffee globally, with a presence in 89 markets. The company's website is investor.starbucks.com. Founded in 1985, Starbucks generates the majority of its revenues through company-operated stores and licensed stores, selling handcrafted coffee, tea, and other beverages alongside high-quality food items. The company also distributes coffee and tea products through other channels, including licensed stores and grocery and foodservice partnerships through its Global Coffee Alliance with Nestlé.

As of September 28, 2025, Starbucks employed approximately 381,000 people worldwide, with roughly 223,000 in the United States and 158,000 internationally. The company operates 40,990 total stores, comprising 21,514 company-operated stores and 19,476 licensed stores across its global footprint.

Starbucks operates through three reportable segments. The North America segment, representing 74 percent of total net revenues, encompasses the United States and Canada and serves as the company's most mature business. The International segment, accounting for 21 percent of revenues, includes China, Japan, Asia Pacific, Europe, Middle East, Africa, Latin America, and the Caribbean. The Channel Development segment comprises five percent of revenues and includes roasted whole bean and ground coffees, single-serve products, ready-to-drink beverages, and foodservice products sold outside company-operated and licensed stores.

Beyond its flagship Starbucks Coffee brand, the company operates under the Teavana, Ethos, and Starbucks Reserve brands. Company-operated store revenues accounted for 83 percent of total net revenues in fiscal 2025, while licensed store revenues represented 12 percent. The company's retail sales mix consists primarily of beverages at 73 percent, food at 23 percent, and other items at four percent.

Starbucks maintains significant competitive advantages through its industry-leading digital platform, including the Starbucks Rewards loyalty program and mobile ordering capabilities. The company controls substantially all coffee purchasing, roasting, and packaging, sourcing green coffee beans from multiple producing regions worldwide. The company's strategic initiatives focus on brand preservation, operational excellence, and disciplined global expansion while managing supply chain complexities and evolving consumer preferences.