Affirm Holdings, Inc.
Ticker: AFRMFinancialsBanks & BrokersThe business
Affirm Holdings, Inc. (NASDAQ: AFRM) operates a digital payment and lending platform designed to transform consumer commerce through transparent, honest financial products. The company's website is affirm.com.
Founded in 2012, Affirm provides point-of-sale financing solutions that enable consumers to pay for purchases over time while offering merchants tools to increase conversion rates and average order values. The platform facilitates consumer purchases across diverse merchant categories including electronics, fashion, home goods, automotive, travel, and general merchandise. As of June 30, 2026, Affirm served approximately 571,000 active merchants ranging from small businesses to large enterprises and operated across the United States, Canada, the United Kingdom, and Australia, with a limited launch in Australia beginning in the first quarter of fiscal 2027.
Affirm's core product offerings include Pay-in-X short-term payment plans, zero-percent annual percentage rate monthly installment loans, and interest-bearing monthly installment loans. The company also provides the Affirm Card, a debit card enabling consumers to pay in full or over time, and the Affirm Money Account, an FDIC-insured savings product. For fiscal year 2026, the company facilitated $50.2 billion in gross merchandise volume, with interest-bearing monthly installment loans representing 70 percent of total GMV, Pay-in-X representing 16 percent, and zero-percent APR installment loans representing 14 percent.
The company generates revenue through merchant fees on transactions and interest income from consumer loans. Affirm's competitive advantages include proprietary machine learning-based risk models calibrated on over 553 million loans, network effects from its growing consumer and merchant ecosystem, vertically integrated technology infrastructure, and deep capital markets expertise supporting diverse funding channels including warehouse facilities, securitizations, and loan sales.
As of June 30, 2026, Affirm employed 2,358 people primarily located in the United States. The company operates as an accelerated filer and maintains partnerships with originating banks including Celtic Bank and Lead Bank to facilitate loan origination while managing regulatory compliance across multiple jurisdictions.
- Sector
- Financials
- Industry
- Banks & Brokers
- HQ
- SAN FRANCISCO, CA
- FY end
- 06-30
- CIK
- 1820953
- SIC
- 6141
Ownership
Who holds Affirm Holdings, Inc. — across funds, superinvestors and bonds · N-PORT 2026Q2 · 13F 2026-06-30
Top fund holders
| Fund | % of fund | Value |
|---|---|---|
| Growth Fund of America AGTHX | 0.48% | $1.72B |
| AMCAP Fund AMCPX | 0.83% | $810.13M |
| VANGUARD TOTAL STOCK MARKET INDEX FUND VTI · VANGUARD INDEX FUNDS | 0.03% | $685.56M |
| VANGUARD SMALL-CAP INDEX FUND VB · VANGUARD INDEX FUNDS | 0.26% | $495.45M |
| SMALLCAP World Fund Inc SMCWX | 0.52% | $489.50M |
Superinvestors in Affirm Holdings, Inc.
Share of each manager's reported 13F portfolio.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.
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