Amplitude, Inc.
Amplitude, Inc. (NASDAQ: AMPL) operates as a leading provider of artificial intelligence analytics software designed to help companies build better products and digital experiences. Founded in 2012, the company has developed what it positions as the industry's first unified AI Analytics Platform, purpose-built to… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Amplitude, Inc. does
In the company’s own words
Amplitude, Inc. (NASDAQ: AMPL) operates as a leading provider of artificial intelligence analytics software designed to help companies build better products and digital experiences. Founded in 2012, the company has developed what it positions as the industry's first unified AI Analytics Platform, purpose-built to analyze complex user behavioral data and provide real-time, actionable insights that drive business outcomes.
The company's platform integrates multiple complementary products including Analytics, Session Replay, Feature Experimentation, Web Experimentation, Audience Activation, Guides and Surveys, AI Agents, Amplitude Model Context Protocol, AI Visibility, AI Feedback, and Automated Insights. These offerings work together to enable organizations to understand user behavior, optimize digital experiences, and take data-driven actions across product, marketing, engineering, and data teams. The platform is powered by Amplitude's proprietary Behavioral Graph, described as one of the largest repositories of user behavior data globally, which processes complex behavioral queries at scale.
Amplitude generates revenue primarily through subscription-based pricing with flexible plans scaled to customer needs, reaching clients through direct sales, solution partners, and product-led growth initiatives. The company serves organizations across industries and company sizes, with 4,797 paying customers as of December 31, 2025, including 27 of the Fortune 100. The customer base includes 698 customers with annual recurring revenue exceeding $100,000 and 56 customers with annual recurring revenue exceeding $1.0 million.
The company employs a land-and-expand business model, initially landing with specific use cases and subsequently expanding through additional functional teams, products, and digital properties. Subscription revenue comprised 98 percent of total revenue for the year ended December 31, 2025. The company maintains 780 total employees as of December 31, 2025, with 188 located outside the United States. Amplitude's website is located at www.amplitude.com.
Company details
- Sector
- Technology
- Industry
- Prepackaged Software
- Headquarters
- SAN FRANCISCO, CA
- Fiscal year end
- December
- CIK
- 1866692
- SIC
- 7372
Financial performance, year by year
Fiscal 2021–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Amplitude, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Amplitude, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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