APPFOLIO INC
AppFolio, Inc. (NASDAQ: APPF) operates as a technology leader powering the real estate industry through its cloud-based AppFolio Platform. The company's website is www.appfolio.com. Founded in 2006, AppFolio serves property management companies managing diverse property types including single-family, multifamily,… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What APPFOLIO INC does
In the company’s own words
AppFolio, Inc. (NASDAQ: APPF) operates as a technology leader powering the real estate industry through its cloud-based AppFolio Platform. The company's website is www.appfolio.com. Founded in 2006, AppFolio serves property management companies managing diverse property types including single-family, multifamily, affordable housing, commercial, student housing, and community associations.
The AppFolio Platform functions as a unified system of record, action, and growth for the property management ecosystem. The platform integrates artificial intelligence capabilities through AppFolio Realm, which automates repetitive workflows and enhances operational efficiency. The AppFolio Stack marketplace enables customers to integrate third-party technology and services through application programming interfaces, creating a customizable ecosystem for specialized solutions.
AppFolio's offerings fall into two primary categories: Subscription Services and Value Added Services. Subscription Services are delivered through three tiered plans—Core, Plus, and Max—providing accounting and reporting, marketing and leasing tools, maintenance management, and resident communication capabilities. Value Added Services include electronic payment processing, tenant screening through FolioScreen, risk mitigation products via FolioGuard, and resident-focused services designed to enhance the rental experience.
As of December 31, 2025, AppFolio maintained 22,096 property management customers and employed 1,702 people. The company's business model emphasizes long-term customer relationships through dedicated onboarding teams, tiered engagement models, and continuous product innovation. The platform serves all stakeholders in the property management ecosystem, including property managers, owners, investors, residents, and vendors.
AppFolio's competitive positioning derives from its innovative, scalable platform architecture, comprehensive Value Added Services ecosystem, and customer-centric culture. The company operates in a highly competitive market alongside vertical real estate business management providers and horizontal solutions serving multiple industries. AppFolio protects its intellectual property through patents, copyrights, trademarks, and trade secrets while maintaining rigorous data security and compliance standards across its operations.
Company details
- Sector
- Technology
- Industry
- Prepackaged Software
- Headquarters
- SANTA BARBARA, CA
- Fiscal year end
- December
- CIK
- 1433195
- SIC
- 7372
Financial performance, year by year
Fiscal 2015–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns APPFOLIO INC — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · APPFOLIO INC’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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