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APP

AppLovin

Information TechnologyComputer ServicesS&P 500
Ticker APPPALO ALTO, CAFiscal year ends DecemberBook value per share $9.36Diluted shares 337.9M

AppLovin (Nasdaq: APP) provides AI-powered advertising solutions that help businesses reach customers, manage marketing, measure campaign performance, and monetize advertising inventory. Its customers include advertisers, advertising networks, and mobile app publishers, ranging from large enterprises to independent… From the company’s description.

In fiscal 2025, AppLovin reported revenue of $5.48B, up 16.4% from fiscal 2024, and net income of $3.33B. Its operating margin was 75.8%, and operations generated $3.97B in cash. Over the twelve months to Jun 30, 2026, revenue was $6.83B.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$5.48BFY2025
+16.4% year over year
Last 12 mo $6.83B
75.75%FY2025
+36 percentage points
Last 12 mo 77.44%
$3.33BFY2025
+111.0% year over year
Last 12 mo $4.41B
156.17%FY2025
+11.2 percentage points
Last 12 mo 139.42%
Cash & financing
$3.97BFY2025
+89.2% year over year
Last 12 mo $4.53B
$3.97BFY2025
+89.6% year over year
Last 12 mo $4.53B
1.65FY2025
Was 3.22× a year earlier
Last 12 mo 1.11
342.0MFY2025
−1.7% year over year
Last 12 mo 337.9M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What AppLovin does

In the company’s own words

AppLovin (Nasdaq: APP) provides AI-powered advertising solutions that help businesses reach customers, manage marketing, measure campaign performance, and monetize advertising inventory. Its customers include advertisers, advertising networks, and mobile app publishers, ranging from large enterprises to independent businesses. Axon Ads Manager, powered by the Axon AI recommendation engine, automates and optimizes user-acquisition campaigns and generates substantially all of the company’s revenue. MAX runs real-time auctions to help publishers monetize in-app advertising, while Adjust provides marketing measurement, attribution, analytics, and fraud-prevention tools. Wurl distributes streaming video for content companies and offers connected-TV advertising and publishing services. AppLovin operates as an advertising-solutions business following the sale of its Apps business on June 30, 2025. The company had 898 employees across 15 countries as of December 31, 2025. Its website is www.applovin.com.

Company details
Sector
Information Technology
Industry (SIC)
Computer Services
Headquarters
PALO ALTO, CA
Fiscal year end
December
CIK
1751008
SIC
7370

Financial performance, year by year

Fiscal 2021–2025 · USD
$-895.15M$1.21B$3.32B$5.42B$7.53B20212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns AppLovin — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

1.1K
funds hold it
3 of 35
superinvestors hold it
$53.62B
held by funds, at market
30.4%
of shares held by funds
4
bond issues held by funds

Superinvestors in AppLovin · what they did last quarter

Stephen MandelDECREASED -28.9%
Lone Pine Capital
3.3%of 13F portfolio
Terry SmithNEW
Fundsmith
2.6%of 13F portfolio
Pat DorseyINCREASED +38.6%
Dorsey Asset Management
14.5%of 13F portfolio

Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.

Largest fund holders · AppLovin’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.20%of fund net assets
VANGUARD 500 INDEX FUND
VOO · VANGUARD INDEX FUNDS
0.21%of fund net assets
0.68%of fund net assets
Fidelity 500 Index Fund
FXAIX · Fidelity Concord Street Trust
0.26%of fund net assets
iShares Core S&P 500 ETF
IVV · iShares Trust
0.21%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

AppLovin’s bonds, as funds hold them

Funds report holding 4 issues of AppLovin’s debt, $1.22B at market value — what funds hold, not the company’s total debt. Weighted-average coupon 5.39%, maturing 2029 to 2054.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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  • “How do AppLovin and its peers compare on margins and cash generation over ten years?”
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