ASURE SOFTWARE INC

Asure Software, Inc. (NASDAQ: ASUR) operates as a provider of cloud-based Human Capital Management software solutions delivered as Software-as-a-Service to businesses of all sizes across the United States. The company's website is www.asuresoftware.com.

The company's core offering centers on the Asure HCM platform, a comprehensive SaaS-based system that integrates payroll and tax filing, HR management tools, time and attendance software, recruiting capabilities, and benefits administration. Asure's product suite comprises eight distinct lines: Asure Payroll & Tax, Asure HR Compliance, Asure Time & Attendance, AsureRecruiting, Asure Insurance and Benefits Administration, AsurePay payroll card services, Asure Tax Management Solutions, and AsureMarketplace, which automates data exchange between the HCM system and third-party providers. The company also provides HR Compliance services combining expert guidance with scalable digital delivery, insurance brokerage services, and treasury and funds management solutions.

Asure serves more than 100,000 clients across the United States, with approximately 35 percent operating as direct clients and the remainder accessing services through a national network of Reseller Partners who white label the company's solutions. The company distributes its offerings through both direct sales channels and partner programs, including Reseller Partners that provide value-added services and Referral Partners that generate client leads.

As of December 31, 2025, Asure employed 641 total employees, comprising 627 full-time staff distributed across research and development, sales and marketing, customer service and technical support, and administration and management functions. The company generates revenue through recurring per-employee-per-month fees, transaction-based processing fees, implementation and setup charges, payment processing and funds movement fees, and hardware sales and Hardware-as-a-Service arrangements.

Asure maintains federal trademark registrations for Asure Software, Asure, AsureForce, AsureHCM, Evolution, and Lathem. The company was incorporated in 1985 as a Delaware corporation and has grown through strategic acquisitions of complementary businesses and Reseller Partners, positioning itself as a comprehensive HCM solution provider for small and mid-sized employers seeking to streamline payroll, compliance, and workforce management functions.