BRADY CORP
Ticker: BRCConsumer DiscretionaryMisc. ManufacturingThe business
Brady Corporation (NYSE: BRC) operates as a global manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products, and people. The company maintains its corporate presence at www.bradyid.com and serves customers across numerous industries including industrial manufacturing, healthcare, automotive, aerospace, retail, and telecommunications.
The company organizes its operations into two reportable geographic segments: Americas & Asia, which generates approximately 66.6 percent of sales, and Europe & Australia, representing 33.4 percent of sales. Brady manufactures differentiated, proprietary products across five primary categories: safety and facility identification and protection, product identification, wire identification, healthcare identification, and people identification. The company markets its offerings under multiple brand names including Brady, Seton, Emedco, PDC, PDC Healthcare, Gravotech, Nordic ID, and Carroll, among others.
Brady's product portfolio encompasses safety signs, traffic control products, floor-marking tape, pipe markers, labeling systems, RFID and barcode scanners, printing systems, wristbands, badges, and specialized software solutions. The company manufactures materials requiring high precision and specialized adhesives, with manufacturing processes including compounding, coating, converting, printing, and software development. Products are distributed through multiple channels including distributors, value-added resellers, direct sales forces, and digital platforms.
As of July 31, 2026, Brady employed approximately 6,325 individuals worldwide, with roughly 1,750 in the United States and 4,575 internationally. The company maintains no single customer representing ten percent or more of total sales, reflecting a broad and diversified customer base. Brady invests substantially in research and development, focusing on identification and printing systems, pressure-sensitive materials, engraving systems, microfluidic technologies, and software solutions.
In August 2026, Brady completed the acquisition of Honeywell's Productivity Solutions and Services business, significantly expanding its product portfolio and capabilities in mobile computing, scanning, printing, and software solutions. This acquisition substantially increased Brady's scale and addressable market within retail, transportation, warehousing, and logistics verticals, complementing its existing specialty identification offerings.
- Sector
- Consumer Discretionary
- Industry
- Misc. Manufacturing
- HQ
- MILWAUKEE, WI
- FY end
- 07-31
- CIK
- 746598
- SIC
- 3990
Ownership
Who holds BRADY CORP — across funds, superinvestors and bonds · N-PORT 2026Q2 · 13F 2026-06-30
Top fund holders
| Fund | % of fund | Value |
|---|---|---|
| iShares Core S&P Small-Cap ETF IJR · iShares Trust | 0.22% | $241.03M |
| Strategic Advisers Fidelity U.S. Total Stock Fund FCTDX · Fidelity Rutland Square Trust II | 0.08% | $193.74M |
| VANGUARD TOTAL STOCK MARKET INDEX FUND VTI · VANGUARD INDEX FUNDS | 0.01% | $120.27M |
| First Trust SMID Cap Rising Dividend Achievers ETF SDVY · First Trust Exchange-Traded Fund VI | 0.89% | $101.48M |
| Neuberger Genesis Fund NBGNX · NEUBERGER BERMAN EQUITY FUNDS | 1.30% | $95.30M |
Go deeper in your own AI
15 years of statements, narrative and filings — queryable over MCP.
Professionals can also use the built-in AI chat (subscription + your own Anthropic key).
15 years of BRADY CORP's financials
Income statement, balance sheet and cash flow across 15 years, every filing with its disclosures, and each number traceable to the filing it came from — free with an account, no card required.
Sign in free