BUCKLE INC

The Buckle, Inc. (NYSE: BKE) operates as a specialty retailer of casual apparel, footwear, and accessories targeting fashion-conscious consumers aged 15 to 30. The company maintains its corporate headquarters, distribution center, and online fulfillment operations in Kearney, Nebraska, with a men's buying team based in Overland Park, Kansas. The company website is www.buckle.com.

As of January 31, 2026, The Buckle operated 440 retail stores across 42 states under the Buckle and Buckle Youth banners. The company employs approximately 8,000 teammates, of which roughly 2,900 are full-time employees, with approximately 700 working at corporate offices and the distribution center.

The Buckle's merchandise strategy centers on denims, which represented 42.5 percent of net sales in fiscal 2025, complemented by tops at 28.9 percent and accessories at 10.9 percent. The product mix also includes sportswear, outerwear, casual bottoms, footwear, and kids' apparel. Brand name merchandise accounts for approximately 53 percent of sales, while private label brands comprise the remainder. Notable private label brands include BKE, Buckle Black, Daytrip, and Willow & Root. The company carries major brand names such as Levi's, Miss Me, Rock Revival, Free People, Ariat, and Ray-Ban.

The average store spans approximately 5,600 square feet, with locations primarily in regional shopping malls, lifestyle centers, and strip centers. The company operates a centralized distribution model from its single facility in Kearney, utilizing daily merchandise shipments to stores via FedEx to maintain fresh inventory and drive repeat customer visits.

The Buckle differentiates itself through personalized customer service, including free hemming, free gift-wrapping, and specialized stylist services. The company maintains a guest loyalty program called Buckle Rewards with tiered benefits and offers a private label credit card in partnership with Comenity Bank. The company's marketing efforts emphasize digital initiatives and omni-channel capabilities, with fiscal 2025 marketing spending of $23.2 million representing 1.8 percent of net sales.

Founded in 1948 as Mills Clothing, Inc., the company adopted the Buckle name in 1991 and has since expanded from a single men's clothing store to a national specialty retailer with significant presence across the United States.