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Companies / Consumer Discretionary / Build-A-Bear Workshop, Inc.
BBW

Build-A-Bear Workshop, Inc.

Ticker BBWST LOUIS, MOFiscal year ends JanuaryBook value per share $12.69Diluted shares 12.5M

Build-A-Bear Workshop, Inc. (NYSE: BBW) operates interactive retail and digital experiences where customers create and personalize stuffed animals by choosing, stuffing, dressing, accessorizing, and naming them. Its products also include pre-stuffed plush, clothing, accessories, and licensed and collectible… From the company’s description.

Over the twelve months to Aug 1, 2026, Build-A-Bear Workshop, Inc. reported revenue of $517.75M, down 0.9% from a year earlier, and net income of $51.58M. Its operating margin was 12.9%, and operations generated $59.18M in cash. In fiscal 2025, it reported revenue of $529.83M, up 6.7% from fiscal 2024, and net income of $52.20M.

Fiscal year 2025 · ends 01-30Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-08-01
Sales & profitability
$529.83MFY2025
+6.7% year over year
Last 12 mo $517.75M
12.54%FY2025
−0.8 percentage points
Last 12 mo 12.88%
$52.20MFY2025
+0.8% year over year
Last 12 mo $51.58M
33.67%FY2025
−3.6 percentage points
Last 12 mo 32.44%
Cash & financing
$65.05MFY2025
+38.2% year over year
Last 12 mo $59.18M
$39.51MFY2025
+42.3% year over year
Last 12 mo $24.54M
—
13.1MFY2025
−3.9% year over year
Last 12 mo 12.5M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Build-A-Bear Workshop, Inc. does

In the company’s own words

Build-A-Bear Workshop, Inc. (NYSE: BBW) operates interactive retail and digital experiences where customers create and personalize stuffed animals by choosing, stuffing, dressing, accessorizing, and naming them. Its products also include pre-stuffed plush, clothing, accessories, and licensed and collectible characters; customers include families with children in stores and gift givers and collectors, particularly tweens, teens, and adults, online. The company reports three segments: direct-to-consumer, commercial, and international franchising. Its channels include company-operated stores and e-commerce, wholesale and partner-operated locations, and international franchise locations, alongside brand licensing and original content through Build-A-Bear Entertainment. As of January 31, 2026, it had 662 global locations: 375 corporately managed, 178 partner operated, and 109 franchised. Key licensed products feature brands including Disney, Pokémon, Sanrio, and Nintendo. Founded in 1997 as a mall-based retailer, the company has expanded its store formats and international reach. Its website is http://ir.buildabear.com.

Company details
Sector
Consumer Discretionary
Industry (SIC)
Retail
Headquarters
ST LOUIS, MO
Fiscal year end
January
CIK
1113809
SIC
5945

Financial performance, year by year

Fiscal 2012–2025 · USD
$-107.21M$66.53M$240.27M$414.01M$587.74M20122013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Build-A-Bear Workshop, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

197
funds hold it
0 of 35
superinvestors hold it
$174.03M
held by funds, at market
42.1%
of shares held by funds

Largest fund holders · Build-A-Bear Workshop, Inc.’s weight in each

THRIVENT SMALL CAP STOCK FUND
AASMX · Thrivent Mutual Funds
—of fund net assets
Avantis U.S. Small Cap Value ETF
AVUV · American Century ETF Trust
—of fund net assets
FULLERTHALER BEHAVIORAL SMALL CAP EQUITY
FTHNX · Capitol Series Trust
0.14%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.01%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do Build-A-Bear Workshop, Inc. and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of Build-A-Bear Workshop, Inc.'s earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in Build-A-Bear Workshop, Inc.'s last four quarterly filings that the numbers alone won't show?”
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