BUILD-A-BEAR WORKSHOP INC
Build-A-Bear Workshop, Inc. (NYSE: BBW) operates as a leading global "retailtainment" brand headquartered in St. Louis, Missouri. The company's website is located at buildabear.com. Founded in 1997, Build-A-Bear has evolved from a mall-based specialty retailer into a multi-generational phenomenon that combines… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What BUILD-A-BEAR WORKSHOP INC does
In the company’s own words
Build-A-Bear Workshop, Inc. (NYSE: BBW) operates as a leading global "retailtainment" brand headquartered in St. Louis, Missouri. The company's website is located at buildabear.com. Founded in 1997, Build-A-Bear has evolved from a mall-based specialty retailer into a multi-generational phenomenon that combines interactive entertainment with retail experiences, positioning itself at the intersection of pop-culture trends and consumer gifting occasions.
The company's core business centers on its signature interactive experience where guests create personalized stuffed animals through a unique process involving stuffing, dressing, accessorizing, and naming, culminating in a memorable Heart Ceremony. Beyond this experiential retail offering, Build-A-Bear operates through three reportable business segments: direct-to-consumer, commercial, and international franchising. The direct-to-consumer segment includes corporately-managed stores and e-commerce operations, while the commercial segment encompasses wholesale and licensing activities. The international franchising segment drives geographic expansion through partner-operated and franchise locations.
As of January 31, 2026, Build-A-Bear operated 662 global locations comprising 375 corporately-managed stores, 178 partner-operated locations, and 109 international franchise locations. The company maintains approximately 1,200 full-time and 4,300 part-time employees across the United States, Canada, China, the United Kingdom, and the Republic of Ireland. The company sources its extensive merchandise assortment, including plush products, clothing, accessories, and licensed character merchandise, primarily from vendors in China and Vietnam.
Build-A-Bear's competitive advantages include its distinctive brand identity, emotional connection with multi-generational consumers, and diversified revenue streams. The company operates a 350,000 square-foot distribution center in Ohio and contracts with third-party logistics providers internationally. The company maintains strategic licensing relationships with major entertainment and sports brands including Disney, Pokémon, Warner Bros., and professional sports leagues, enabling it to offer collectible and limited-edition products that drive consumer engagement and expand its addressable market beyond traditional toy retail into gifting and personalization categories.
Company details
- Sector
- Consumer Discretionary
- Industry
- Retail
- Headquarters
- ST LOUIS, MO
- Fiscal year end
- January
- CIK
- 1113809
- SIC
- 5945
Financial performance, year by year
Fiscal 2012–2026 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns BUILD-A-BEAR WORKSHOP INC — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · BUILD-A-BEAR WORKSHOP INC’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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