CarGurus, Inc.
CarGurus, Inc. (NASDAQ: CARG) operates as a multinational automotive platform connecting consumers and dealers to facilitate vehicle buying and selling with enhanced transparency and trust. The company maintains its website at www.cargurus.com and serves as the number one visited automotive shopping site in the U.S.… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What CarGurus, Inc. does
In the company’s own words
CarGurus, Inc. (NASDAQ: CARG) operates as a multinational automotive platform connecting consumers and dealers to facilitate vehicle buying and selling with enhanced transparency and trust. The company maintains its website at www.cargurus.com and serves as the number one visited automotive shopping site in the U.S. with the largest dealer network among major online automotive marketplaces.
The company's core business centers on a two-sided marketplace that generates revenue through three primary channels: dealer subscription fees, advertising from auto manufacturers and brand advertisers, and partnerships with automotive financing services companies. CarGurus operates marketplaces across the United States, United Kingdom, and Canada, with the U.S. marketplace representing its primary revenue driver.
CarGurus provides consumers with research, consideration, and purchase support tools throughout the car-buying journey. Its proprietary algorithms, including the Deal Rating system and Instant Market Value pricing tool, deliver transparent pricing context and vehicle comparisons. The company's GenAI-powered shopping assistant, CG Discover, interprets shopper intent and surfaces relevant vehicles dynamically. Consumer offerings include Digital Deal for online purchase initiation and Dealership Mode for in-lot support through geo-fencing technology.
For dealers, CarGurus offers a comprehensive suite organized around four pillars: Inventory, Marketing, Conversion, and Data. Inventory products include Sell My Car for trade-in leads and PriceVantage for machine learning-powered pricing guidance. Marketing solutions encompass tiered Listings subscription packages with various visibility and lead combinations, plus add-on products like Highlight and Audience Targeting. Conversion tools include Digital Deal, Pre-Qualified Leads through lending partnerships, and LeadAI for lead scoring. Data offerings provide dealers with predictive insights through the Dealer Dashboard, featuring tools like Acquisition Insights and Next Best Deal Rating.
The company operates Autolist, a U.S. automotive marketplace accessible via mobile and web, and PistonHeads, a U.K. marketplace and editorial content hub for automotive enthusiasts. As of December 31, 2025, CarGurus employed 1,218 full-time employees, with 82 based outside the U.S. The company discontinued its CarOffer digital wholesale business during 2025, consolidating operations into a single reportable segment focused on its core marketplace and dealer software solutions.
Company details
- Sector
- Technology
- Industry
- Business Services & Software
- Headquarters
- BOSTON, MA
- Fiscal year end
- December
- CIK
- 1494259
- SIC
- 7374
Financial performance, year by year
Fiscal 2017–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns CarGurus, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · CarGurus, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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