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CRCT

Cricut, Inc.

Consumer DiscretionaryIndustrial Machinery
Ticker CRCTSOUTH JORDAN, UTFiscal year ends DecemberBook value per share $1.88Diluted shares 212.3M

Cricut, Inc. (Nasdaq: CRCT) provides a creativity platform that helps people make personalized DIY goods, including greeting cards, apparel, gifts and décor. Its connected cutting machines work with Cricut Design Space, a cloud-based app for designing projects, and with the company’s digital content, accessories and… From the company’s description.

Over the twelve months to Sep 30, 2026, Cricut, Inc. reported revenue of $707.98M, down 0.9% from a year earlier, and net income of $95.00M. Its operating margin was 16.7%, and operations generated $183.31M in cash. In fiscal 2025, it reported revenue of $708.78M, down 0.5% from fiscal 2024, and net income of $76.70M.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-09-30
Sales & profitability
$708.78MFY2025
−0.5% year over year
Last 12 mo $707.98M
13.55%FY2025
+2.9 percentage points
Last 12 mo 16.69%
$76.70MFY2025
+22.1% year over year
Last 12 mo $95.00M
22.33%FY2025
+8.9 percentage points
Last 12 mo 23.79%
Cash & financing
$200.23MFY2025
−24.4% year over year
Last 12 mo $183.31M
$175.81MFY2025
−28.7% year over year
Last 12 mo $147.61M
—
217.3MFY2025
+0.8% year over year
Last 12 mo 212.3M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Cricut, Inc. does

In the company’s own words

Cricut, Inc. (Nasdaq: CRCT) provides a creativity platform that helps people make personalized DIY goods, including greeting cards, apparel, gifts and décor. Its connected cutting machines work with Cricut Design Space, a cloud-based app for designing projects, and with the company’s digital content, accessories and materials. Customers include individual makers and small creative businesses, with products sold through retail partners, distributors and Cricut.com; its retail partners include Amazon, Best Buy, Michaels, Target and Walmart. Cricut Access subscriptions offer a library of images, fonts, templates and projects, while the company also sells content à la carte. Its machine families include Cricut Joy, Explore, Maker and Venture, and its materials include vinyl, cardstock and Infusible Ink. Cricut reports one operating segment. For the year ended December 31, 2025, revenue was $708.8 million; at year-end, the platform had nearly 5.9 million Active Users and just over 3.09 million paid subscribers. Its website is https://www.cricut.com.

Company details
Sector
Consumer Discretionary
Industry (SIC)
Industrial Machinery
Headquarters
SOUTH JORDAN, UT
Fiscal year end
December
CIK
1828962
SIC
3559

Financial performance, year by year

Fiscal 2021–2025 · USD
$-130.62M$261.25M$653.11M$1.04B$1.44B20212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Cricut, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

165
funds hold it
0 of 35
superinvestors hold it
$60.41M
held by funds, at market
6.7%
of shares held by funds

Largest fund holders · Cricut, Inc.’s weight in each

Avantis U.S. Small Cap Value ETF
AVUV · American Century ETF Trust
—of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.01%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
VANGUARD SMALL-CAP INDEX FUND
VB · VANGUARD INDEX FUNDS
0.00%of fund net assets
VANGUARD SMALL-CAP VALUE INDEX FUND
VBR · VANGUARD INDEX FUNDS
0.00%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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  • “How do Cricut, Inc. and its peers compare on margins and cash generation over ten years?”
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