Cricut, Inc.
Cricut, Inc. (NASDAQ: CRIT) operates a vertically integrated creativity platform designed to help users turn ideas into personalized DIY goods. The company's website is located at Cricut.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Cricut, Inc. does
In the company’s own words
Cricut, Inc. (NASDAQ: CRIT) operates a vertically integrated creativity platform designed to help users turn ideas into personalized DIY goods. The company's website is located at Cricut.com.
The company's core business centers on connected cutting machines, cloud-based design software, digital content, accessories, and materials that work seamlessly together. Cricut's product portfolio includes the Joy, Explore, Maker, and Venture machine families, each offering different capabilities and price points for uses ranging from everyday projects like greeting cards to professional-level applications including personalized apparel and home décor. The machines cut, write, score, and create decorative effects on materials including paper, vinyl, leather, and wood.
Cricut Design Space, the company's cloud-based design application, serves as the central hub of its platform. The software aggregates billions of data points from user interactions to provide insights into preferences and behaviors. Users access free content or subscribe to Cricut Access, which provides access to over 1.6 million images, thousands of templates, ready-to-make projects, and over one thousand fonts. As of December 31, 2025, the company had just over 3.09 million paid subscribers and nearly 5.9 million active users who cut on connected machines within the past year.
The company generates revenue through multiple channels: connected machines, subscriptions, accessories, and materials sold through brick-and-mortar retailers, online partners including Amazon, Best Buy, Costco, Michaels, Target, and Walmart, and direct-to-consumer sales on Cricut.com. In 2025, approximately 31 percent of revenue came from brick-and-mortar sales and 69 percent from online channels.
Cricut operates with over 700 employees across 29 states and 25 countries as of December 31, 2025. The company outsources manufacturing to contract manufacturers primarily in Malaysia, China, Thailand, and South Korea, and engages third-party logistics partners for warehousing and fulfillment. The company maintains proprietary technology including servo motor systems, heat plate technology, and cloud-based architecture that enable its platform's functionality and scalability.
Company details
- Sector
- Industrials
- Industry
- Industrial Machinery
- Headquarters
- SOUTH JORDAN, UT
- Fiscal year end
- December
- CIK
- 1828962
- SIC
- 3559
Financial performance, year by year
Fiscal 2021–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Cricut, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Cricut, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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