10x Insights
Loading account…
CROX

Crocs, Inc.

Consumer DiscretionaryRubber & Plastics
Ticker CROXBROOMFIELD, COFiscal year ends DecemberBook value per share $27.60Diluted shares 50.2M

Crocs, Inc. (NASDAQ: CROX) operates as a global designer, developer, and marketer of casual lifestyle footwear and accessories through its website at www.crocs.com. The company maintains two reportable operating segments: the Crocs Brand and the HEYDUDE Brand, which collectively generated revenues through both… From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$4.04BFY2025
−1.5% year over year
Last 12 mo $4.05B
3.70%FY2025
−21.2 percentage points
Last 12 mo 20.73%
$-81.20MFY2025
−108.5% year over year
Last 12 mo $593.42M
-6.28%FY2025
−58 percentage points
Last 12 mo 42.86%
Cash & financing
$710.43MFY2025
−28.4% year over year
Last 12 mo $762.63M
$659.20MFY2025
−28.6% year over year
Last 12 mo $704.62M
0.95FY2025
Was 0.74× a year earlier
Last 12 mo 0.94
54.2MFY2025
−9.4% year over year
Last 12 mo 50.2M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Crocs, Inc. does

In the company’s own words

Crocs, Inc. (NASDAQ: CROX) operates as a global designer, developer, and marketer of casual lifestyle footwear and accessories through its website at www.crocs.com. The company maintains two reportable operating segments: the Crocs Brand and the HEYDUDE Brand, which collectively generated revenues through both wholesale and direct-to-consumer channels during fiscal year 2025.

The Crocs Brand is recognized globally for its distinctive molded clog silhouette featuring Croslite™, a proprietary closed-cell resin material that provides soft, comfortable, and lightweight footwear. The brand has expanded beyond its iconic clog to include sandals, wedges, flips, slides, and personalization through Jibbitz™ charms accessories. The company also offers products featuring LiteRide™ and Free Feel Technology™ comfort-focused foam insoles. The HEYDUDE Brand focuses on versatile loafer silhouettes, particularly the Wally and Wendy models, known for their flexibility, ease of use, and comfort-led functionality. HEYDUDE also offers apparel and accessories to broaden consumer appeal.

During fiscal 2025, the company operated 514 company-operated retail stores globally, comprising 439 Crocs Brand locations and 75 HEYDUDE Brand locations, alongside 23 company-operated e-commerce sites and presence on third-party marketplaces. The wholesale channel accounted for 47.9 percent of consolidated revenues, while the direct-to-consumer channel represented 52.1 percent. Digital sales, including company-owned websites and third-party marketplaces, comprised 37.8 percent of consolidated revenues.

The company employed more than 8,010 employees globally as of December 31, 2025, distributed across retail stores, corporate and regional offices, and distribution centers. Crocs sources production primarily from third-party manufacturers in Vietnam, China, Indonesia, India, and Mexico. The company maintains distribution and logistics facilities in the United States and the Netherlands, supplemented by third-party operated distribution centers across multiple countries including Japan, China, Australia, South Korea, Singapore, India, Brazil, Canada, and the United Kingdom.

Crocs markets its products in more than 85 countries and maintains strategic focus on six Tier 1 markets for the Crocs Brand: China, India, Japan, South Korea, the United States, and Western Europe. International sales represented 48.6 percent of Crocs Brand revenues in 2025.

Company details
Sector
Consumer Discretionary
Industry (SIC)
Rubber & Plastics
Headquarters
BROOMFIELD, CO
Fiscal year end
December
CIK
1334036
SIC
3021

Financial performance, year by year

Fiscal 2013–2025 · USD
$-501.73M$753.86M$2.01B$3.27B$4.52B2013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Crocs, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

398
funds hold it
5 of 35
superinvestors hold it
$2.34B
held by funds, at market
42.3%
of shares held by funds
2
bond issues held by funds

Superinvestors in Crocs, Inc. · what they did last quarter

Li LuUNCHANGED
Himalaya Capital Management
2.9%of 13F portfolio
David EinhornUNCHANGED
DME Capital Management (Greenlight)
2.1%of 13F portfolio
Norbert LouDECREASED -2.9%
Punch Card Management
27.2%of 13F portfolio

Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.

Largest fund holders · Crocs, Inc.’s weight in each

iShares Core S&P Mid-Cap ETF
IJH · iShares Trust
0.17%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.01%of fund net assets
FULLERTHALER BEHAVIORAL SMALL CAP EQUITY
FTHNX · Capitol Series Trust
1.18%of fund net assets
VANGUARD SMALL-CAP INDEX FUND
VB · VANGUARD INDEX FUNDS
0.07%of fund net assets
Avantis U.S. Small Cap Value ETF
AVUV · American Century ETF Trust
0.40%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Crocs, Inc.’s bonds, as funds hold them

Funds report holding 2 issues of Crocs, Inc.’s debt, $149.48M at market value — what funds hold, not the company’s total debt. Weighted-average coupon 4.19%, maturing 2029 to 2031.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do Crocs, Inc. and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of Crocs, Inc.'s earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in Crocs, Inc.'s last four quarterly filings that the numbers alone won't show?”
See how it works →All research tools with a subscription. Use your own AI account.