DOUGLAS DYNAMICS, INC
Douglas Dynamics, Inc. (NYSE: PLOW) operates as North America's premier manufacturer and upfitter of commercial work truck attachments and equipment. The company maintains its website at www.douglasdynamics.com and serves the snow and ice control, truck-mounted equipment, and vehicle upfitting industries across the… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What DOUGLAS DYNAMICS, INC does
In the company’s own words
Douglas Dynamics, Inc. (NYSE: PLOW) operates as North America's premier manufacturer and upfitter of commercial work truck attachments and equipment. The company maintains its website at www.douglasdynamics.com and serves the snow and ice control, truck-mounted equipment, and vehicle upfitting industries across the United States and Canada.
The company operates through two primary segments. The Work Truck Attachments segment manufactures and sells snow and ice control equipment under the FISHER, SNOWEX, and WESTERN brands, along with truck-mounted service cranes and dump hoists under the VENCO and VENTURO brands. This segment generated approximately 80 percent of revenue in 2025, with the remaining 20 percent derived from parts and accessories. The Work Truck Solutions segment manufactures municipal snow and ice control products and provides upfitting services for Class 3-8 trucks and commercial work vehicles under the HENDERSON and DEJANA brands, serving both dealer networks and governmental entities.
Douglas Dynamics employs 1,764 people across the United States, with a small sourcing office in Beijing, China. The company operates one owned facility in Rockland, Maine and leases twenty-four manufacturing, service, and upfit facilities across twelve states. The Work Truck Attachments segment benefits from an extensive distribution network comprising approximately 3,000 points of sale, primarily through North American truck equipment and lawn care equipment distributors concentrated in snow belt regions. The Work Truck Solutions segment maintains approximately 2,700 customer relationships across the truck equipment industry.
The company maintains a substantial installed base exceeding 500,000 snowplows and sand and salt spreaders in service, providing predictable replacement demand driven by typical equipment lifecycles of nine to twelve years. Douglas Dynamics holds approximately 46 U.S. registered trademarks, 51 U.S. issued patents, and 7 Canadian patents protecting its proprietary technology and brand identity. The company's competitive advantages include exceptional brand equity developed over 75 years, the industry's broadest product offering, operational efficiency through lean manufacturing principles, and strong cash flow generation capabilities that support reinvestment, acquisitions, and shareholder returns.
Company details
- Sector
- Industrials
- Industry
- Industrial Machinery
- Headquarters
- MILWAUKEE, WI
- Fiscal year end
- December
- CIK
- 1287213
- SIC
- 3531
Financial performance, year by year
Fiscal 2013–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns DOUGLAS DYNAMICS, INC — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · DOUGLAS DYNAMICS, INC’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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