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EBAY

eBay Inc.

Consumer DiscretionaryBusiness ServicesS&P 500
Ticker EBAYSAN JOSE, CAFiscal year ends DecemberBook value per share $10.21Diluted shares 457.0M

eBay Inc. (NASDAQ: EBAY) operates as a global commerce leader connecting buyers and sellers across more than 190 markets worldwide through its Marketplace platforms. The company's website is located at www.ebay.com. From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$11.10BFY2025
+7.9% year over year
Last 12 mo $12.01B
20.51%FY2025
−2 percentage points
Last 12 mo 20.52%
$2.03BFY2025
+2.8% year over year
Last 12 mo $2.22B
44.01%FY2025
+5.7 percentage points
Last 12 mo 47.63%
Cash & financing
$1.96BFY2025
−18.8% year over year
Last 12 mo $2.97B
$1.43BFY2025
−26.7% year over year
Last 12 mo $2.43B
1.46FY2025
Was 1.44× a year earlier
Last 12 mo 1.44
468.0MFY2025
−6.6% year over year
Last 12 mo 457.0M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What eBay Inc. does

In the company’s own words

eBay Inc. (NASDAQ: EBAY) operates as a global commerce leader connecting buyers and sellers across more than 190 markets worldwide through its Marketplace platforms. The company's website is located at www.ebay.com.

Founded in 1995, eBay enables nearly $80 billion in Gross Merchandise Volume annually, with approximately 51 percent generated outside the United States. The platform serves 135 million active buyers and hosts 2.5 billion live listings globally. eBay employs approximately 12,300 people worldwide, with roughly 7,200 located in the United States.

The company generates revenue primarily through two activities: Marketplace activities, which consist of commissions from connecting buyers and sellers on its secure platforms, and Advertising activities, which include fees charged to sellers for promoting their listings. Revenue is derived from a take rate on the GMV of transactions paid on eBay's Marketplace platforms, supplemented by shipping-related revenue.

eBay's strategic focus centers on three foundational pillars: Relevant Experiences, which deliver personalized shopping journeys particularly within Focus Categories such as motor vehicle parts and accessories, collectibles, refurbished items, apparel, luxury goods, and sneakers; Scalable Solutions, which empower sellers of all sizes with AI-enhanced listing capabilities, advanced advertising solutions, and global shipping improvements; and Magical Innovations, which leverage artificial intelligence and generative AI to redefine how people buy and sell on the platform.

The company maintains a comprehensive suite of buyer protection programs including the eBay Money Back Guarantee, Authenticity Guarantee for luxury and collectible items, and the eBay Refurbished destination program. For sellers, eBay offers Seller Capital, which has provided over $1 billion in cumulative funding to small businesses, along with AI-powered listing tools and enhanced advertising dashboards.

eBay's business model emphasizes recommerce and the circular economy, having pioneered online resale since its founding. The company sources 100 percent of electricity for eBay-controlled offices and data centers from renewable sources and maintains science-based emissions reduction targets aligned with a 2045 net-zero commitment. eBay for Charity raised nearly $198 million in 2025, while the eBay Foundation granted over $17 million to nonprofit organizations advancing inclusive entrepreneurship.

Company details
Sector
Consumer Discretionary
Industry (SIC)
Business Services
Headquarters
SAN JOSE, CA
Fiscal year end
December
CIK
1065088
SIC
7389

Financial performance, year by year

Fiscal 2013–2025 · USD
$-3.19B$2.57B$8.32B$14.07B$19.82B2013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns eBay Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

876
funds hold it
1 of 35
superinvestors hold it
$16.12B
held by funds, at market
33.0%
of shares held by funds
11
bond issues held by funds

Superinvestors in eBay Inc. · what they did last quarter

Bill SmeadDECREASED -53.9%
Smead Capital Management
2.0%of 13F portfolio

Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.

Largest fund holders · eBay Inc.’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.07%of fund net assets
VANGUARD 500 INDEX FUND
VOO · VANGUARD INDEX FUNDS
0.08%of fund net assets
VANGUARD MID-CAP INDEX FUND
VO · VANGUARD INDEX FUNDS
0.48%of fund net assets
iShares Core S&P 500 ETF
IVV · iShares Trust
0.08%of fund net assets
Fidelity 500 Index Fund
FXAIX · Fidelity Concord Street Trust
0.08%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

eBay Inc.’s bonds, as funds hold them

Funds report holding 11 issues of eBay Inc.’s debt, $819.50M at market value — what funds hold, not the company’s total debt. Weighted-average coupon 3.81%, maturing 2026 to 2051.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do eBay Inc. and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of eBay Inc.'s earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in eBay Inc.'s last four quarterly filings that the numbers alone won't show?”
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