10x Insights
Loading account…
Companies / Consumer Staples / FLOWERS FOODS INC
FLO

FLOWERS FOODS INC

Consumer StaplesFood Products
Ticker FLOTHOMASVILLE, GAFiscal year ends JanuaryBook value per share $6.23Diluted shares 212.5M

Flowers Foods, Inc. (NYSE: FLO) is the second-largest producer and marketer of packaged bakery foods in the United States. Headquartered in Thomasville, Georgia, the company operates as a single reportable segment following its February 2025 acquisition of Simple Mills. The company's website is www.flowersfoods.com. From the company’s description.

Fiscal year 2026 · ends 01-02Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-07-18
Sales & profitability
$5.26B
+3.0% year over year
Last 12 mo $5.22B
3.31%
−3.5 percentage points
Last 12 mo 2.74%
$83.83M
−66.2% year over year
Last 12 mo $55.17M
15.00%
−3.7 percentage points
Last 12 mo 4.17%
Cash & financing
$446.20M
+8.1% year over year
Last 12 mo $421.28M
$319.09M
+13.7% year over year
Last 12 mo $306.06M
1.35
Was 0.72× a year earlier
Last 12 mo 1.27
212.1M
No change, year over year
Last 12 mo 212.5M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What FLOWERS FOODS INC does

In the company’s own words

Flowers Foods, Inc. (NYSE: FLO) is the second-largest producer and marketer of packaged bakery foods in the United States. Headquartered in Thomasville, Georgia, the company operates as a single reportable segment following its February 2025 acquisition of Simple Mills. The company's website is www.flowersfoods.com.

Flowers Foods manufactures and distributes a diverse portfolio of fresh and frozen bakery products including breads, buns, rolls, snack items, bagels, English muffins, tortillas, and baking mixes. The company's branded retail products represent 65.9 percent of total sales, with the remainder derived from store-branded retail, foodservice, restaurant, institutional, vending, and thrift store channels. The company operates 221 thrift outlet stores that generated $62.2 million in sales during fiscal 2025.

The company's brand portfolio includes some of the most recognized names in the U.S. baking industry. Nature's Own is the best-selling loaf bread brand in the country with estimated retail sales of $1.5 billion in fiscal 2025. Dave's Killer Bread, the company's second-largest brand, generated $1.2 billion in estimated retail sales and holds the number-one position in organic bread products. Canyon Bakehouse is the leading gluten-free bread brand, while Wonder, over 100 years old, maintains 93 percent brand awareness. The Simple Mills acquisition expanded the company's presence in the better-for-you snacking category with estimated retail sales of $283 million in fiscal 2025.

Flowers Foods employs approximately 10,300 full-time employees and 5,500 full-time leased and temporary employees throughout the United States. The company distributes products through a direct-store-delivery system comprising 5,772 territories and a warehouse delivery system. Walmart and Sam's Club represent the company's largest customer, accounting for 21.5 percent of fiscal 2025 sales, while the top ten customers collectively represent 57.7 percent of total sales.

The company's strategic priorities focus on developing its team, enhancing brand relevancy, prioritizing margins through portfolio optimization and supply chain efficiency, and pursuing disciplined acquisitions. Long-term goals include annual sales growth of one to two percent, EBITDA growth of four to six percent, and earnings per share growth of seven to nine percent, excluding future acquisitions.

Company details
Sector
Consumer Staples
Industry
Food Products
Headquarters
THOMASVILLE, GA
Fiscal year end
January
CIK
1128928
SIC
2000

Financial performance, year by year

Fiscal 2011–2026 · USD
$-525.65M$1.05B$2.63B$4.21B$5.78B2011201220132015201620172018201920212022202320242026Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns FLOWERS FOODS INC — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

273
funds hold it
0 of 35
superinvestors hold it
$793.43M
held by funds, at market
46.1%
of shares held by funds
4
bond issues held by funds

Largest fund holders · FLOWERS FOODS INC’s weight in each

iShares Core S&P Small-Cap ETF
IJR · iShares Trust
0.09%of fund net assets
Undiscovered Managers Behavioral Value Fund
UBVLX · UNDISCOVERED MANAGERS FUNDS
0.77%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.05%of fund net assets
Schwab U.S. Dividend Equity ETF
SCHD · SCHWAB STRATEGIC TRUST
0.04%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

FLOWERS FOODS INC’s bonds, as funds hold them

Funds report holding 4 issues of FLOWERS FOODS INC’s debt, $243.30M at market value — what funds hold, not the company’s total debt. Weighted-average coupon 4.49%, maturing 2026 to 2055.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do FLOWERS FOODS INC and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of FLOWERS FOODS INC's earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in FLOWERS FOODS INC's last four quarterly filings that the numbers alone won't show?”
See how it works →All research tools with a subscription. Use your own AI account.