Harley-Davidson, Inc.
Harley-Davidson, Inc. (NYSE: HOG) designs, manufactures and sells motorcycles, related parts and accessories, apparel, and licensed products, primarily through independent dealers worldwide. Its three reportable segments are Harley-Davidson Motor Company (HDMC), which sells internal-combustion motorcycles and related… From the company’s description.
Over the twelve months to Sep 30, 2026, Harley-Davidson, Inc. reported revenue of $3.98B, down 14.6% from a year earlier, and a net loss of $138.51M. Its operating margin was −5.6%, and operations generated $427.95M in cash. In fiscal 2025, it reported revenue of $4.47B, down 13.8% from fiscal 2024, and net income of $329.15M.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Harley-Davidson, Inc. does
In the company’s own words
Harley-Davidson, Inc. (NYSE: HOG) designs, manufactures and sells motorcycles, related parts and accessories, apparel, and licensed products, primarily through independent dealers worldwide. Its three reportable segments are Harley-Davidson Motor Company (HDMC), which sells internal-combustion motorcycles and related products; LiveWire, which sells electric motorcycles, children’s electric balance bikes and related products; and Harley-Davidson Financial Services (HDFS), which provides wholesale dealer financing, retail motorcycle loans, and insurance and protection products through third parties. In 2025, segment revenue was $3.58 billion for HDMC, $869 million for HDFS and $25.7 million for LiveWire, out of total revenue of $4.47 billion. HDMC’s product categories include Grand American Touring, Trike, Cruiser, Sport, Lightweight and Adventure Touring; LiveWire’s balance bikes are sold under the STACYC brand. The company traces its origins to 1903, and Harley-Davidson, Inc. acquired the motorcycle business in a 1981 management buyout. At year-end 2025, it had approximately 5,500 employees and 1,174 HDMC dealership points worldwide. Its website is http://www.harley-davidson.com.
Company details
- Sector
- Consumer Discretionary
- Industry (SIC)
- Transportation Equipment
- Headquarters
- MILWAUKEE, WI
- Fiscal year end
- December
- CIK
- 793952
- SIC
- 3751
Financial performance, year by year
Fiscal 2011–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Harley-Davidson, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Harley-Davidson, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Harley-Davidson, Inc.’s bonds, as funds hold them
Funds report holding 9 issues of Harley-Davidson, Inc.’s debt, $100.99M at market value — what funds hold, not the company’s total debt. Weighted-average coupon 3.60%, maturing 2026 to 2045.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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