Holley Inc.

Holley Inc. (NYSE: HLLY) is a leading designer, manufacturer, and distributor of high-performance automotive aftermarket products founded in 1903. The company operates through a diversified portfolio of over 65 brands spanning more than 35 product categories, serving car and truck enthusiasts primarily in the United States, Canada, and Europe. Holley's product lineup includes carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers, mufflers, distributors, ignition components, engine tuners, transmissions, shifters, and automotive software designed to enhance vehicle performance through increased horsepower, torque, and drivability.

The company's top five brands generated 49 percent of sales, with Holley EFI representing 17 percent, Holley 11 percent, MSD 10 percent, Flowmaster 6 percent, and Simpson 5 percent. Holley operates through four distinct consumer verticals: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.

Holley employs 1,407 full-time employees and 76 temporary employees across locations in the United States, Canada, Italy, and China, with approximately 39 percent of full-time employees based in Bowling Green, Kentucky. The company operates through an omni-channel distribution strategy combining direct-to-consumer channels via Holley.com with relationships through e-tailers, warehouse distributors, traditional retailers, and jobber-installers. E-tailers and warehouse distributors accounted for 54 percent of sales, with the top ten distribution partners representing 42 percent of sales.

The company invests heavily in research and development, averaging $23.7 million annually since 2020, and spent approximately $14.7 million on marketing and advertising in 2025. Holley hosts experiential enthusiast events that grew from 14,000 annual attendees in 2015 to 110,000 in 2025, including LS Fest East, LS Fest West, Ford Fest, MoParty, Weekend On The Edge, and LS Fest Texas. The business model emphasizes brand strength, innovative product development, operational efficiency enabling scale, and a differentiated go-to-market strategy balancing direct consumer engagement with distribution partner relationships. More information is available at www.holley.com.