Honest Company, Inc.
The Honest Company (NASDAQ: HNST) is a personal care company founded in 2012 that develops and sells cleanly-formulated and sustainably-designed products for consumers from babies to adults. The company operates as a single reportable segment and maintains its website at investors.honest.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Honest Company, Inc. does
In the company’s own words
The Honest Company (NASDAQ: HNST) is a personal care company founded in 2012 that develops and sells cleanly-formulated and sustainably-designed products for consumers from babies to adults. The company operates as a single reportable segment and maintains its website at investors.honest.com.
The company's product portfolio spans four primary categories: wipes, personal care, diapers, and beauty products. Its wipes offerings include all-purpose wipes, flushable wipes for toddlers and adults, sanitizing wipes, and makeup remover wipes, with many products featuring compostable, plant-based formulations made with over ninety-nine percent water. The personal care collection encompasses products for sensitive skin, facial care, and body care across multiple age groups, with numerous offerings certified by the National Eczema Association and other trusted institutions. The diapers feature responsibly sourced, plant-based fluff pulp and innovative designs using less material than previous iterations. The company also offers clean beauty products designed for various skin types and concerns.
The Honest Company distributes its products through a multi-channel strategy including major retail partnerships with Target, Amazon, and Walmart, which collectively accounted for approximately seventy-five percent of total revenue in 2025. The company also sells through other national retailers and their websites, as well as third-party ecommerce platforms. As of December 31, 2025, the company employed one hundred seventy-four full-time employees.
The company's competitive positioning centers on its proprietary Honest Standard, a rigorous set of guiding principles encompassing over thirty-five hundred chemicals and materials the company refuses to formulate with, including parabens, phthalates, formaldehyde donors, and synthetic fragrances. The company maintains in-house toxicology expertise and conducts quality audits of third-party manufacturing partners located in the United States, Mexico, and China. Distribution capabilities include two warehouses in Nevada and Pennsylvania operated through third-party logistics providers.
The company's growth strategy emphasizes expanding physical and digital availability through increased retail doors, shelf space, and facings while maintaining focus on higher-margin product categories. The company has implemented transformation initiatives designed to strengthen cost structure, enhance margins, and improve operational discipline across the enterprise.
Company details
- Sector
- Consumer Staples
- Industry (SIC)
- Catalog Retail
- Headquarters
- LOS ANGELES, CA
- Fiscal year end
- December
- CIK
- 1530979
- SIC
- 5961
Financial performance, year by year
Fiscal 2021–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Honest Company, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Honest Company, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Could not be determined for this company: bond issues.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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