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Companies / Consumer Staples / Honest Company, Inc.
HNST

Honest Company, Inc.

Consumer StaplesCatalog Retail
Ticker HNSTLOS ANGELES, CAFiscal year ends DecemberBook value per share $2.33Diluted shares 113.1M

The Honest Company (Nasdaq: HNST) is a personal care company founded in 2012 that develops and sells products for babies, children and adults, including wipes, diapers, personal care and beauty products. Its offerings include Clean Conscious® plant-based wipes, diapers made with plant-derived materials, baby and adult… From the company’s description.

Over the twelve months to Sep 30, 2026, Honest Company, Inc. reported revenue of $334.05M, down 12.8% from a year earlier, and net income of $78.39M. Its operating margin was −4.2%, and operations generated $52.59M in cash. In fiscal 2025, it reported revenue of $371.32M, down 1.9% from fiscal 2024, and a net loss of $15.69M.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-09-30
Sales & profitability
$371.32MFY2025
−1.9% year over year
Last 12 mo $334.05M
-4.97%FY2025
−3.3 percentage points
Last 12 mo -4.22%
$-15.69MFY2025
−156.1% year over year
Last 12 mo $78.39M
-6.83%FY2025
−3.3 percentage points
Last 12 mo 29.81%
Cash & financing
$15.12MFY2025
+881.2% year over year
Last 12 mo $52.59M
$13.61MFY2025
+1246.3% year over year
Last 12 mo $48.58M
—
111.2MFY2025
+10.9% year over year
Last 12 mo 113.1M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Honest Company, Inc. does

In the company’s own words

The Honest Company (Nasdaq: HNST) is a personal care company founded in 2012 that develops and sells products for babies, children and adults, including wipes, diapers, personal care and beauty products. Its offerings include Clean Conscious® plant-based wipes, diapers made with plant-derived materials, baby and adult skin care, and products for sensitive skin. The company sells through major retailers and third-party ecommerce sites, including Amazon, Target and Walmart; it ended fulfillment through Honest.com in 2025, while retaining the site as a product and shopping-information resource. Its chief operating decision-maker manages the business as one operating segment. The company relies on third-party suppliers, manufacturers and logistics providers, with products made and distributed through partners in the United States, Mexico and China. As of December 31, 2025, it had 174 full-time employees. Its Honest Standard guides product development and includes a list of more than 3,500 chemicals and materials it excludes from formulations. Its website is https://www.honest.com.

Company details
Sector
Consumer Staples
Industry (SIC)
Catalog Retail
Headquarters
LOS ANGELES, CA
Fiscal year end
December
CIK
1530979
SIC
5961

Financial performance, year by year

Fiscal 2021–2025 · USD
$-91.75M$36.45M$164.66M$292.87M$421.08M20212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Honest Company, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

129
funds hold it
0 of 35
superinvestors hold it
$84.30M
held by funds, at market
21.5%
of shares held by funds

Largest fund holders · Honest Company, Inc.’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
Meridian Contrarian Fund
MVALX · Meridian Fund Inc
1.57%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.01%of fund net assets
Strategic Advisers U.S. Total Stock Fund
FSAKX · Fidelity Rutland Square Trust II
—of fund net assets
VANGUARD CONSUMER STAPLES INDEX FUND
VDC · VANGUARD WORLD FUND
—of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Could not be determined for this company: bond issues.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do Honest Company, Inc. and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of Honest Company, Inc.'s earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in Honest Company, Inc.'s last four quarterly filings that the numbers alone won't show?”
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