10x Insights
Loading account…
Companies / Consumer Discretionary / JAKKS PACIFIC INC
JAKK

JAKKS PACIFIC INC

Consumer DiscretionaryMisc. Manufacturing
Ticker JAKKSANTA MONICA, CAFiscal year ends DecemberBook value per share $21.00Diluted shares 11.8M

JAKKS Pacific, Inc. (NASDAQ: JAKKS) operates as a leading multi-product line, multi-brand toy company designing, producing, marketing, selling and distributing toys and related kid-targeted consumer products. The company's website is www.jakks.com. From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$570.67M
−17.4% year over year
Last 12 mo $584.24M
2.49%
−3.3 percentage points
Last 12 mo 2.57%
$9.87M
−71.1% year over year
Last 12 mo $16.16M
3.96%
−10.2 percentage points
Last 12 mo 6.52%
Cash & financing
$8.49M
−78.2% year over year
Last 12 mo $50.57M
$-1.07M
−103.9% year over year
Last 12 mo $35.38M
—
11.5M
+2.4% year over year
Last 12 mo 11.8M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What JAKKS PACIFIC INC does

In the company’s own words

JAKKS Pacific, Inc. (NASDAQ: JAKKS) operates as a leading multi-product line, multi-brand toy company designing, producing, marketing, selling and distributing toys and related kid-targeted consumer products. The company's website is www.jakks.com.

The company's product portfolio spans action figures and accessories based on licensed franchises including Nintendo, Sonic the Hedgehog, and The Simpsons, as well as proprietary brands like Creepy Crawlers. JAKKS manufactures toy vehicles including Xtreme Power Dozer, Road Champs, and Fly Wheels, alongside dolls and accessories featuring Disney licenses such as Frozen, Encanto, and Moana. The company also produces foot-to-floor ride-on products, role play and dress-up items, indoor and outdoor kids' furniture, Halloween and everyday costumes, outdoor activity toys, and board games under the JAKKS Wild Games brand.

JAKKS operates through two reportable segments: Toys/Consumer Products and Costumes. In 2025, the company generated approximately $571 million in net sales, with 57.9 percent concentrated in the second and third quarters due to seasonal demand patterns. International sales accounted for approximately 27 percent of total net sales, with operations spanning Europe, Australia, Canada, Latin America, and Asia.

The company's business model centers on acquiring or licensing well-recognized intellectual property and evergreen brands, which management believes are less subject to market fads than trend-driven products. JAKKS maintains license agreements with major entertainment and media companies including Disney, Nickelodeon, Microsoft, Sega, Sony, and Netflix. The company's two largest customers, Target and Walmart, accounted for 26.6 percent and 26.1 percent of net sales respectively in 2025.

As of December 31, 2025, JAKKS employed approximately 652 employees across more than ten countries worldwide, with 44.8 percent of the workforce located outside the United States. The company contracts substantially all manufacturing to third-party overseas manufacturers, primarily in China, enabling operational flexibility while minimizing fixed manufacturing costs. JAKKS distributes products through its in-house sales staff and independent sales representatives to toy and mass-market retail chains, department stores, specialty retailers, and e-commerce platforms.

Company details
Sector
Consumer Discretionary
Industry
Misc. Manufacturing
Headquarters
SANTA MONICA, CA
Fiscal year end
December
CIK
1009829
SIC
3944

Financial performance, year by year

Fiscal 2013–2025 · USD
$-172.34M$95.59M$363.52M$631.44M$899.37M2013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns JAKKS PACIFIC INC — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

141
funds hold it
0 of 35
superinvestors hold it
$60.45M
held by funds, at market
23.4%
of shares held by funds

Largest fund holders · JAKKS PACIFIC INC’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.01%of fund net assets
0.46%of fund net assets
Keeley Gabelli Small Cap Dividend Fund
KSDVX · Keeley Funds, Inc.
1.30%of fund net assets
U.S. SMALL CAP VALUE PORTFOLIO
DFSVX · DFA INVESTMENT DIMENSIONS GROUP INC
0.02%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do JAKKS PACIFIC INC and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of JAKKS PACIFIC INC's earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in JAKKS PACIFIC INC's last four quarterly filings that the numbers alone won't show?”
See how it works →All research tools with a subscription. Use your own AI account.