JOHNSON OUTDOORS INC
Johnson Outdoors Inc. (NASDAQ: JOUT) operates as a diversified manufacturer and marketer of recreational products and services for outdoor enthusiasts. The company maintains its corporate presence at www.johnsonoutdoors.com and serves customers across multiple continents through distinct business segments. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What JOHNSON OUTDOORS INC does
In the company’s own words
Johnson Outdoors Inc. (NASDAQ: JOUT) operates as a diversified manufacturer and marketer of recreational products and services for outdoor enthusiasts. The company maintains its corporate presence at www.johnsonoutdoors.com and serves customers across multiple continents through distinct business segments.
The company's portfolio encompasses five primary operating divisions: Watercraft, Marine Electronics, Diving, Outdoor Gear, and Other. The Watercraft segment produces recreational boats and related products under established brand names. The Marine Electronics division manufactures and distributes advanced navigation and sonar systems for recreational boating applications. The Diving segment offers diving equipment, accessories, and related products for recreational and professional divers. The Outdoor Gear division manufactures camping equipment, outdoor apparel, and related recreational products. These segments collectively serve the global recreational market through both direct and indirect distribution channels.
Johnson Outdoors maintains manufacturing and distribution facilities across North America, Europe, and other international markets, supporting its worldwide customer base. The company employs thousands of individuals across its various operations and maintains relationships with retailers, distributors, and end consumers globally.
The company's business model centers on designing, manufacturing, and marketing high-quality recreational products that appeal to outdoor enthusiasts and water sports participants. Johnson Outdoors leverages established brand recognition and product innovation to maintain competitive positioning within the recreational products industry. The company benefits from durable competitive advantages including brand heritage, product quality reputation, distribution relationships, and technical expertise in specialized recreational equipment categories.
Johnson Outdoors operates through a multi-brand strategy, maintaining distinct product lines and market positioning across its segments. This approach allows the company to serve diverse customer preferences and market niches within the broader recreational products category. The company's long-standing presence in outdoor recreation markets reflects its ability to adapt to changing consumer preferences while maintaining product quality and innovation standards that define its market position.
Company details
- Sector
- Consumer Discretionary
- Industry
- Misc. Manufacturing
- Headquarters
- RACINE, WI
- Fiscal year end
- October
- CIK
- 788329
- SIC
- 3949
Financial performance, year by year
Fiscal 2013–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns JOHNSON OUTDOORS INC — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · JOHNSON OUTDOORS INC’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Could not be determined for this company: bond issues.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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