Klaviyo, Inc.

Klaviyo, Inc. (NYSE: KVYO) operates as a business-to-consumer customer relationship management platform designed to help consumer companies create personalized, revenue-driving customer experiences. The company's website is www.klaviyo.com.

The Klaviyo Data Platform serves as the core of the company's offering, unifying consumer profile data and event information into a single system of record. This infrastructure enables businesses to understand their customers and act on that understanding immediately through real-time data activation. The platform combines three integrated components: a data layer that aggregates and processes first-party consumer information, an intelligence layer applying machine learning and statistical techniques to generate predictions and recommendations, and an action layer providing tools for executing personalized engagement.

Klaviyo's capabilities span multiple channels and use cases. Marketing offerings include email, text messaging, WhatsApp, mobile push notifications, and social media integration. The company expanded into customer service through offerings including Customer Hub, Helpdesk, and AI-powered agents. Analytics capabilities provide predictive insights on customer lifetime value, churn risk, and behavior forecasting. In 2025, the company introduced Marketing Agent and Customer Agent, leveraging large language models and generative artificial intelligence to automate marketing strategy and customer support functions.

The platform serves over 193,000 customers across various verticals including retail and eCommerce, education, events and entertainment, restaurants, and travel. The company operates with a product-led growth model, attracting customers primarily through inbound channels including word-of-mouth, agency partnerships, and platform integrations. Klaviyo maintains strategic partnerships with major commerce platforms including Shopify, WooCommerce, and Salesforce Commerce Cloud, along with over 350 third-party integrations.

Revenue is generated through subscription plans tiered based on active consumer profiles and message volume across channels. The company's go-to-market strategy emphasizes rapid time-to-value and self-service accessibility, complemented by sales teams focused on mid-market and enterprise customers. Klaviyo operates globally with geographic coverage across the Americas, EMEA, and APAC regions.