MOVADO GROUP INC

Movado Group, Inc. (NYSE: MOV) operates as a global designer, sourcer, marketer and distributor of quality watches and fashion accessories. The company maintains its corporate website at www.movadogroup.com and serves consumers across North America, Europe, the Middle East, Latin America and Asia through a diversified portfolio of owned and licensed brands.

The company's brand portfolio comprises five owned brands—Movado, Concord, Ebel, Olivia Burton and MVMT—alongside six licensed brands including Coach, Tommy Hilfiger, Hugo Boss, Lacoste, Calvin Klein and Kate Spade New York. Movado competes across multiple watch market categories, from accessible luxury timepieces priced between $395 and $3,995 to moderate and fashion watches ranging from $75 to $595. The company also designs and distributes jewelry and fashion accessories under most of its brands, with jewelry accounting for 10.2% of consolidated net sales.

Movado operates through two reportable segments: Watch and Accessory Brands and Company Stores. The Watch and Accessory Brands segment encompasses design, manufacturing and distribution of watches and accessories through wholesale channels including department stores, jewelry chains, independent jewelers and third-party e-commerce retailers, as well as direct-to-consumer e-commerce platforms. The Company Stores segment operates 53 retail outlet locations across the United States and four in Canada, plus an online outlet store.

The company employs approximately 1,386 employees globally, distributed across the Americas, Asia-Pacific and Europe, Middle East and Africa regions. Approximately 56.7% of revenue derives from international sources, with over 80% of product unit volume originating from Asia, primarily China. The company does not manufacture products but maintains a flexible manufacturing model relying on independent manufacturers and maintains strong supply chain organizations in Switzerland, Mainland China and Hong Kong.

Movado's heritage traces to 1967 when it was incorporated as North American Watch Corporation. The company acquired the Movado brand in 1983, changed its name to Movado Group in 1996, and has since expanded through strategic acquisitions including Ebel in 2004, Olivia Burton in 2017 and MVMT in 2018. Marketing expenses represent approximately 19.5% of net sales, reflecting the company's emphasis on brand-building and consumer engagement through digital channels and traditional advertising.