ROCKY BRANDS, INC.
Rocky Brands, Inc. (Nasdaq: RCKY) is a leading designer, manufacturer, and marketer of premium quality footwear and apparel operating through a diverse portfolio of well-recognized brand names. The company's website is www.rockybrands.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What ROCKY BRANDS, INC. does
In the company’s own words
Rocky Brands, Inc. (Nasdaq: RCKY) is a leading designer, manufacturer, and marketer of premium quality footwear and apparel operating through a diverse portfolio of well-recognized brand names. The company's website is www.rockybrands.com.
The company operates through three reportable segments: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment distributes products through sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, and online retailers across thousands of retail locations in the United States, Canada, and several international markets including Europe. The Retail segment includes the Lehigh business-to-business CustomFit platform, consumer e-commerce websites across multiple brand domains, and the Rocky Outdoor Gear Store in Nelsonville, Ohio. The Contract Manufacturing segment pursues eligible footwear contracts with the U.S. Military and private label opportunities.
Rocky Brands markets products under eight brand names: Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed Michelin brand. These brands target six distinct markets: work, outdoor, western, commercial military, duty, and military. Product pricing ranges from forty-five dollars for value-priced items to six hundred eighty dollars for premium offerings. The company manufactures footwear in company-operated facilities in the Dominican Republic, Puerto Rico, and Chuzhou, China, while sourcing from third-party manufacturers in Vietnam, Cambodia, India, and Mexico.
As of December 31, 2025, Rocky Brands employed over 2,200 people, with approximately 1,700 working in manufacturing facilities. The company maintains a global distribution network with finished goods distribution facilities in Ohio and Nevada. International sales represented approximately 2.3 percent of net sales, with the net book value of foreign fixed assets totaling 11.1 million dollars.
The company's competitive strengths include its strong portfolio of established brands with long histories in their respective markets, commitment to product innovation through dedicated design professionals, long-term retailer relationships, and diverse product sourcing and manufacturing capabilities. Rocky Brands pursues growth through brand expansion into new markets, cross-selling opportunities with retailers, international expansion, e-commerce development, and potential acquisitions of complementary brands.
Company details
- Sector
- Consumer Discretionary
- Industry
- Leather
- Headquarters
- NELSONVILLE, OH
- Fiscal year end
- December
- CIK
- 895456
- SIC
- 3140
Financial performance, year by year
Fiscal 2013–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns ROCKY BRANDS, INC. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · ROCKY BRANDS, INC.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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