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NOW

ServiceNow

Information TechnologyPrepackaged SoftwareS&P 500
Ticker NOWSANTA CLARA, CAFiscal year ends DecemberBook value per share $12.07Diluted shares 1.0B

ServiceNow, Inc. (NYSE: NOW) operates as a leading enterprise software company delivering cloud-based solutions that help organizations govern, secure and manage artificial intelligence while digitalizing and streamlining workflows across the enterprise. The company's website is www.servicenow.com. From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$13.28BFY2025
+20.9% year over year
Last 12 mo $14.73B
13.74%FY2025
+1.3 percentage points
Last 12 mo 11.40%
$1.75BFY2025
+22.7% year over year
Last 12 mo $1.67B
13.48%FY2025
−1.3 percentage points
Last 12 mo 13.34%
Cash & financing
$5.44BFY2025
+27.6% year over year
Last 12 mo $5.31B
$4.58BFY2025
+34.0% year over year
Last 12 mo $4.58B
0.12FY2025
Was 0.15× a year earlier
Last 12 mo 0.60
1.0BFY2025
+402.2% year over year
Last 12 mo 1.0B

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What ServiceNow does

In the company’s own words

ServiceNow, Inc. (NYSE: NOW) operates as a leading enterprise software company delivering cloud-based solutions that help organizations govern, secure and manage artificial intelligence while digitalizing and streamlining workflows across the enterprise. The company's website is www.servicenow.com.

At the core of ServiceNow's offerings is the ServiceNow AI Platform, a comprehensive cloud-based system that facilitates workflow delivery and drives digital transformation across all departments and organizational personas. The platform integrates three primary capabilities: AI through Now Assist and AI agents that operate with human oversight and governance guardrails; a unified data fabric and integrated data layer that connects disparate systems and data sources in real-time; and workflow orchestration that manages complex, cross-functional processes end-to-end.

ServiceNow's product portfolio is organized into four primary areas. Technology products help IT departments manage infrastructure, security operations, asset lifecycles and risk management. Core Business products support processes across human resources, legal, finance, supply chain and facilities. Customer Relationship Management and Industry products orchestrate end-to-end workflows across customer service, field service, sales and order management, with tailored solutions for financial services, healthcare, manufacturing, public sector, retail, technology and telecommunications. Creator and Other products enable low-code and no-code application development alongside data privacy and security capabilities.

The company serves approximately 8,700 enterprise customers across diverse industries through a global direct sales organization, managed service providers and resale partners. ServiceNow employs 29,187 full-time employees, with 14,601 in the United States and 14,586 internationally. The company operates data centers across North America, South America, Europe, Asia and Australia, delivering services through its own private cloud and public cloud service providers.

ServiceNow's competitive positioning derives from two decades of enterprise customer partnerships, deep operational expertise in workflow orchestration and systems integration, and established platform architecture that enables organizations to deploy AI-enhanced workflows without replacing existing technology infrastructure. The company continues to invest significantly in research and development, customer success services and strategic partnerships to expand platform capabilities and market penetration.

Company details
Sector
Information Technology
Industry (SIC)
Prepackaged Software
Headquarters
SANTA CLARA, CA
Fiscal year end
December
CIK
1373715
SIC
7372

Financial performance, year by year

Fiscal 2013–2025 · USD
$-1.97B$2.58B$7.14B$11.70B$16.25B2013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns ServiceNow — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

1.0K
funds hold it
4 of 35
superinvestors hold it
$26.90B
held by funds, at market
25.4%
of shares held by funds
6
bond issues held by funds

Superinvestors in ServiceNow · what they did last quarter

Polen CapitalDECREASED -26.1%
Polen Capital Management
4.6%of 13F portfolio
Chuck AkreINCREASED +13.7%
Akre Capital Management
2.4%of 13F portfolio
Chase ColemanDECREASED -41.8%
Tiger Global Management
0.4%of 13F portfolio

Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.

Largest fund holders · ServiceNow’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.14%of fund net assets
VANGUARD 500 INDEX FUND
VOO · VANGUARD INDEX FUNDS
0.16%of fund net assets
Fidelity 500 Index Fund
FXAIX · Fidelity Concord Street Trust
0.20%of fund net assets
iShares Core S&P 500 ETF
IVV · iShares Trust
0.16%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

ServiceNow’s bonds, as funds hold them

Funds report holding 6 issues of ServiceNow’s debt, $749.18M at market value — what funds hold, not the company’s total debt. Weighted-average coupon 4.04%, maturing 2028 to 2056.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do ServiceNow and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of ServiceNow's earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in ServiceNow's last four quarterly filings that the numbers alone won't show?”
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