Simply Good Foods Co

The Simply Good Foods Company (NASDAQ: SGEN) operates as a consumer packaged food and beverage company focused on the nutritious snacking category. The company maintains its website at www.thesimplygoodfoodscompany.com and develops, markets, and sells a portfolio of protein-rich, low-carbohydrate, and low-sugar snacking products under three primary brand names: Quest, Atkins, and OWYN.

The company's product portfolio encompasses protein bars, ready-to-drink protein shakes, sweet and salty protein snacks, confectionery products, cookies, muffins, brownies, and protein powders. Quest targets consumers seeking protein-rich foods with limited sugars and simple carbohydrates. Atkins serves consumers following low-carbohydrate lifestyles or managing weight and blood sugar levels. OWYN specializes in plant-based, allergen-tested protein beverages and powders for consumers with specific dietary sensitivities.

Simply Good Foods distributes products across major North American retail channels including grocery, club, mass merchandise, convenience, specialty, and e-commerce platforms. As of August 30, 2025, the company employed 328 people globally, with approximately 96 percent based in the United States and the remainder in Canada, Australia, and New Zealand. The workforce comprised 138 employees in marketing and sales, 102 in research and development and operations, and 88 in administration.

The company operates as a single reportable segment, though internally organized into Quest, Atkins, and OWYN divisions. For fiscal year 2025, approximately 76 percent of Quest's gross sales, 81 percent of Atkins' gross sales, and 73 percent of OWYN's gross sales came through mass retail, grocery, and convenience channels, with e-commerce representing 22 percent, 19 percent, and 26 percent respectively across the brands.

Simply Good Foods was formed in March 2017 to acquire Atkins, completed in July 2017. The company subsequently acquired Quest Nutrition in November 2019 and Only What You Need, Inc. in June 2024. The business model emphasizes asset-light operations through contract manufacturing and third-party logistics partnerships while maintaining core competencies in product development, brand management, sales, and marketing. The company's competitive advantages include powerful brand recognition, alignment with consumer health and wellness trends, scalable product innovation capabilities, and strong cash generation supported by robust gross margins.