Snap Inc
Snap Inc. (NYSE: SNAP) operates as a technology company focused on visual communication and augmented reality experiences. The company's flagship product, Snapchat, is a visual messaging application that serves as one of the most widely used cameras in the world, enabling users to communicate through photos, videos,… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Snap Inc does
In the company’s own words
Snap Inc. (NYSE: SNAP) operates as a technology company focused on visual communication and augmented reality experiences. The company's flagship product, Snapchat, is a visual messaging application that serves as one of the most widely used cameras in the world, enabling users to communicate through photos, videos, augmented reality effects, and creative tools. Snapchat's core design philosophy emphasizes ephemeral content that deletes by default, reducing social pressure and encouraging authentic communication among friends and family.
The company's business model centers on advertising revenue, with Snapchat serving as the primary platform connecting brand and direct response advertisers to a global user base. The advertising products include augmented reality ads, snap ads in various formats, story ads, collection ads, dynamic ads, commercials, sponsored snaps, and promoted places on Snap Map. The company also operates subscription services including Snapchat+, Lens+, and Snapchat Platinum, which provide exclusive features and ad-free experiences.
Snapchat's platform comprises five main tabs: Camera, Visual Messaging, Snap Map, Stories, and Spotlight. The Camera serves as the entry point for augmented reality experiences with millions of lenses created by both the company and its community. Snap Map provides location-based social features and local business discovery. Stories enable narrative sharing, while Spotlight surfaces personalized entertainment content. The company also develops Spectacles, wearable augmented reality glasses powered by Snap OS.
The company maintains an extensive partner ecosystem including developers, creators, publishers, and advertisers who integrate with Snapchat's technologies through tools like Lens Studio, Creative Kit, and Camera Kit. As of December 31, 2025, Snap Inc. employed 5,261 full-time employees, with approximately 54 percent working in engineering roles. The company reported 474 million average daily active users in the quarter ended December 31, 2025. Snap Inc. maintains its website at www.snap.com and operates globally with significant user bases across North America, Europe, and international markets.
Company details
- Sector
- Technology
- Industry
- Computer Services
- Headquarters
- SANTA MONICA, CA
- Fiscal year end
- December
- CIK
- 1564408
- SIC
- 7370
Financial performance, year by year
Fiscal 2017–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Snap Inc — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Snap Inc’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Snap Inc’s bonds, as funds hold them
Funds report holding 6 issues of Snap Inc’s debt, $939.42M at market value — what funds hold, not the company’s total debt. Weighted-average coupon 5.53%, maturing 2026 to 2034.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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