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Companies / Technology / Sonos Inc
SONO

Sonos Inc

TechnologyElectronic Equipment
Ticker SONOSANTA BARBARA, CAFiscal year ends OctoberBook value per share $3.29Diluted shares 122.8M

Sonos, Inc. (Nasdaq: SONO) is a leading audio company dedicated to elevating life through sound. The company pioneered multi-room wireless audio in 2005 and has built a comprehensive platform that unites music, movies, stories, and conversations into one connected ecosystem. Sonos operates through a single reportable… From the company’s description.

Fiscal year 2025 · ends 10-03Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-27
Sales & profitability
$1.44B
−4.9% year over year
Last 12 mo $1.49B
-3.50%
−0.3 percentage points
Last 12 mo 4.43%
$-61.14M
−60.3% year over year
Last 12 mo $56.91M
-17.21%
−8.3 percentage points
Last 12 mo 14.10%
Cash & financing
$136.87M
−27.9% year over year
Last 12 mo $147.09M
$108.19M
−19.7% year over year
Last 12 mo $125.15M
—
120.8M
−2.0% year over year
Last 12 mo 122.8M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Sonos Inc does

In the company’s own words

Sonos, Inc. (Nasdaq: SONO) is a leading audio company dedicated to elevating life through sound. The company pioneered multi-room wireless audio in 2005 and has built a comprehensive platform that unites music, movies, stories, and conversations into one connected ecosystem. Sonos operates through a single reportable segment focused on the design, development, and sale of audio products and related services.

The company's product portfolio spans multiple categories including all-in-one speakers such as the Era 100 and Era 300, portable speakers including the Roam 2 and Move 2, home theater products featuring the Arc Ultra soundbar and Sub Gen 4 subwoofer, and headphones represented by the Ace model. Sonos also offers system components like the Port and Amp that enable integration with third-party audio systems. Partner products and other revenue streams include accessories, architectural speakers, automotive sound systems, and licensing agreements.

As of September 27, 2025, Sonos served approximately 17.1 million households globally across more than 60 countries, with nearly 53.4 million products registered. The company's customer base demonstrates strong engagement, with 61 percent of households owning multiple Sonos products and an average of 3.13 products per household. Existing customers accounted for approximately 45 percent of new product registrations in fiscal 2025.

Sonos employs approximately 1,404 full-time employees, with 931 based in the United States and 473 in international locations. The company supplements its internal workforce with third-party resources including outsourced personnel and managed service providers. Manufacturing is outsourced to contract manufacturers located in Vietnam, China, and Malaysia, with products distributed through traditional retail channels, online retailers, custom installers, and direct-to-consumer sales via sonos.com.

The company's competitive advantages include its proprietary software platform, extensive patent portfolio comprising 1,779 issued U.S. patents, brand recognition built over two decades, and an open ecosystem supporting more than 100 content partners. Sonos maintains a diversified partner network spanning content providers, voice control platforms, and third-party developers, positioning itself as an independent platform designed to connect across multiple services and formats.

Company details
Sector
Technology
Industry
Electronic Equipment
Headquarters
SANTA BARBARA, CA
Fiscal year end
October
CIK
1314727
SIC
3651

Financial performance, year by year

Fiscal 2018–2025 · USD
$-242.49M$301.55M$845.60M$1.39B$1.93B20182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Sonos Inc — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

298
funds hold it
0 of 35
superinvestors hold it
$675.27M
held by funds, at market
40.6%
of shares held by funds

Largest fund holders · Sonos Inc’s weight in each

iShares Core S&P Small-Cap ETF
IJR · iShares Trust
0.09%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.05%of fund net assets
VANGUARD SMALL-CAP INDEX FUND
VB · VANGUARD INDEX FUNDS
0.02%of fund net assets
Fidelity Enhanced Small Cap Core ETF
FESM · Fidelity Covington Trust
0.44%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do Sonos Inc and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of Sonos Inc's earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in Sonos Inc's last four quarterly filings that the numbers alone won't show?”
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