Sprout Social, Inc.
Sprout Social, Inc. (NASDAQ: SPT) operates a comprehensive social media management platform designed to help organizations of all sizes command their market presence on social channels. The company's website is www.sproutsocial.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Sprout Social, Inc. does
In the company’s own words
Sprout Social, Inc. (NASDAQ: SPT) operates a comprehensive social media management platform designed to help organizations of all sizes command their market presence on social channels. The company's website is www.sproutsocial.com.
The platform serves as a centralized system of record for social media operations, aggregating capabilities across publishing, engagement, analytics, social listening, and business intelligence. Sprout Social's proprietary AI agent, Trellis, processes over one billion daily messages to deliver real-time social intelligence and actionable insights. The company's suite includes solutions for social customer care, reputation management, social commerce, influencer marketing, predictive media intelligence, employee advocacy, and workflow automation.
Sprout Social generates revenue from a subscription-based model with per-user licensing and multiple upsell opportunities through additional users and product modules. The company serves customers across three primary segments: small-and-medium-sized businesses with fewer than 50 employees, mid-market organizations with 50 to 999 employees, and enterprises with 1,000 or more employees. The company expects outsized growth contributions from mid-market and enterprise customers, estimating that less than five percent of businesses have adopted social media management software.
The platform maintains strong partnerships with leading social networks including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Reddit, and others, providing access to reliable social data and API updates. Sprout Social's go-to-market strategy emphasizes product-driven growth, with the majority of 2025 inbound trials generated through unpaid marketing channels including content marketing and search engine optimization.
The company generated revenue of $457.5 million during the fiscal year ended December 31, 2025. Sprout Social maintains a 99.99% uptime commitment and holds enterprise-grade security certifications. The organization has established recognition as a leader in social marketing software for large enterprises and maintains consistently high user ratings on industry platforms. The company's acquisition of NewsWhip in July 2025 expanded its predictive intelligence capabilities for real-time media monitoring and trend identification.
Company details
- Sector
- Technology
- Industry
- Prepackaged Software
- Headquarters
- CHICAGO, IL
- Fiscal year end
- December
- CIK
- 1517375
- SIC
- 7372
Financial performance, year by year
Fiscal 2020–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Sprout Social, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Sprout Social, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
Compare this company with peers, find it in your funds and follow its financial history with your connected AI:
- “How do Sprout Social, Inc. and its peers compare on margins and cash generation over ten years?”
- “Where did five years of Sprout Social, Inc.'s earnings go — cash, debt, buybacks, reinvestment?”
- “What changed in Sprout Social, Inc.'s last four quarterly filings that the numbers alone won't show?”