Ulta Beauty

Ulta Beauty, Inc. (NASDAQ: ULTA) operates as an international specialty beauty retailer headquartered in the United States with a comprehensive digital presence at www.ulta.com. The company functions as a premier destination for cosmetics, fragrance, skin care products, wellness items, hair care products, and salon services, serving beauty enthusiasts across multiple demographics and shopping behaviors.

The company's core business centers on Ulta U.S., which operates more than 1,500 retail stores predominantly located in convenient, high-traffic power strip centers. The typical store spans approximately 10,000 square feet, including roughly 950 square feet dedicated to full-service salon operations. Ulta U.S. also offers a smaller footprint prototype ranging from 5,000 to 7,500 square feet to access smaller markets. The company employs approximately 65,000 associates in the U.S., 1,800 in the U.K. and Ireland, and 20 in Uruguay, with roughly 32 percent full-time and 68 percent part-time positions.

Ulta Beauty's assortment encompasses approximately 30,000 products from roughly 600 established and emerging beauty and wellness brands across all categories and price points. The company's top ten brand partners, including L'Oréal and Estée Lauder Companies, represented approximately 51 percent of total net sales. The Ulta Beauty Rewards loyalty program boasts more than 46 million members, with approximately 95 percent of total sales generated from members.

Beyond its U.S. operations, the company has expanded internationally through Space NK Limited, a luxury beauty retailer operating 84 stores in the United Kingdom and two in Ireland following the company's acquisition in July 2025. The company also maintains a joint venture in Mexico with Grupo Axo and a franchise partnership in the Middle East with Alshaya Group.

The company operates a sophisticated omnichannel model featuring owned distribution centers, market fulfillment centers, and a fast fulfillment center supporting both stores and e-commerce demand. Ulta Beauty also launched UB Marketplace, an integrated online marketplace offering complementary beauty, wellness, and lifestyle products from over 200 brands. The company's retail media network, Ulta Beauty Media, enables brand partners to connect with beauty enthusiasts across various advertising channels.