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Companies / Technology / UPBOUND GROUP, INC.
UPBD

UPBOUND GROUP, INC.

TechnologyBusiness Services & Software
Ticker UPBDPLANO, TXFiscal year ends DecemberBook value per share $12.48Diluted shares 58.8M

Upbound Group, Inc. (Nasdaq: UPBD) operates as a technology and data-driven leader in accessible and inclusive financial solutions serving underserved consumers. The company's website is www.upbound.com. From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$4.70B
+8.7% year over year
Last 12 mo $4.74B
4.76%
−2 percentage points
Last 12 mo 5.09%
$73.24M
−40.7% year over year
Last 12 mo $90.34M
10.53%
−9.1 percentage points
Last 12 mo 12.32%
Cash & financing
$305.57M
+191.8% year over year
Last 12 mo $453.98M
$238.71M
+392.7% year over year
Last 12 mo $384.48M
2.26
Was 2.08× a year earlier
Last 12 mo 1.94
58.6M
+4.9% year over year
Last 12 mo 58.8M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What UPBOUND GROUP, INC. does

In the company’s own words

Upbound Group, Inc. (Nasdaq: UPBD) operates as a technology and data-driven leader in accessible and inclusive financial solutions serving underserved consumers. The company's website is www.upbound.com.

The company operates through four primary business segments. The Acima segment provides lease-to-own solutions through third-party retailers in stores and online, enabling retailers to expand their customer base while allowing customers to access flexible lease-to-own arrangements for durable products at thousands of locations. The Rent-A-Center segment operates company-owned lease-to-own stores in the United States and Puerto Rico, along with franchising operations and e-commerce platforms including rentacenter.com, getitnowstores.com, and homechoicestores.com. The Mexico segment consists of company-owned lease-to-own stores operating in Mexico. The Brigit segment, acquired on January 31, 2025, offers financial health technology products and services through mobile and web applications, including Earned Wage Access advances, credit building tools, budgeting assistance, and identity theft protection.

The company's core business model centers on lease-to-own transactions, providing customers with flexible alternatives to obtain brand-name durable merchandise without long-term debt obligations or requiring upfront full payment. Customers can terminate agreements without penalty and have multiple pathways to ownership through early purchase options or completing lease renewal terms. The company emphasizes brand-name merchandise including Ashley Furniture, LG, Samsung, Sony, Nintendo, Whirlpool, and HP products.

As of December 31, 2025, Upbound Group employed 12,050 coworkers, with 10,290 in U.S. operations including Puerto Rico, 1,050 in Mexico operations, and 710 at corporate facilities. The company maintains a substantial physical footprint through company-owned stores, franchised locations, and third-party retailer partnerships across North America. The company's competitive advantages include proprietary automated decision engines for customer approval, extensive brand partnerships, omni-channel capabilities combining physical stores with e-commerce platforms, and data analytics capabilities to manage risk and attract customers across its diversified business segments.

Company details
Sector
Technology
Industry
Business Services & Software
Headquarters
PLANO, TX
Fiscal year end
December
CIK
933036
SIC
7359

Financial performance, year by year

Fiscal 2013–2025 · USD
$-1.43B$255.56M$1.94B$3.62B$5.31B2013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns UPBOUND GROUP, INC. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

287
funds hold it
0 of 35
superinvestors hold it
$633.59M
held by funds, at market
53.3%
of shares held by funds

Largest fund holders · UPBOUND GROUP, INC.’s weight in each

iShares Core S&P Small-Cap ETF
IJR · iShares Trust
0.06%of fund net assets
Fidelity Value Fund
FDVLX · Fidelity Capital Trust
0.46%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.04%of fund net assets
VANGUARD SMALL-CAP INDEX FUND
VB · VANGUARD INDEX FUNDS
0.01%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Could not be determined for this company: bond issues.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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  • “How do UPBOUND GROUP, INC. and its peers compare on margins and cash generation over ten years?”
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