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Companies / Consumer Discretionary / Vera Bradley, Inc.
VRA

Vera Bradley, Inc.

Ticker VRAROANOKE, INFiscal year ends JanuaryBook value per share $4.67Diluted shares 28.3M

Vera Bradley, Inc. (Nasdaq: VRA) designs and sells women’s handbags, luggage and travel items, fashion and home accessories, apparel, footwear, and gifts under the Vera Bradley brand. Its products include bags, rolling luggage, cosmetics and packing accessories, wallets, eyewear, home textiles, sleepwear, and… From the company’s description.

Over the twelve months to Aug 1, 2026, Vera Bradley, Inc. reported revenue of $274.49M, down 9.4% from a year earlier, and a net loss of $10.03M. Its operating margin was −3.6%, and operations generated $31.05M in cash. In fiscal 2025, it reported revenue of $269.65M, down 27.5% from fiscal 2024, and a net loss of $47.84M.

Fiscal year 2025 · ends 01-30Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-08-01
Sales & profitability
$269.65MFY2025
−27.5% year over year
Last 12 mo $274.49M
-11.83%FY2025
−0.4 percentage points
Last 12 mo -3.62%
$-47.84MFY2025
+23.1% year over year
Last 12 mo $-10.03M
-36.34%FY2025
−3.3 percentage points
Last 12 mo -7.58%
Cash & financing
$-9.97MFY2025
+29.3% year over year
Last 12 mo $31.05M
$-13.26MFY2025
+45.8% year over year
Last 12 mo $29.33M
—
27.9MFY2025
−3.6% year over year
Last 12 mo 28.3M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Vera Bradley, Inc. does

In the company’s own words

Vera Bradley, Inc. (Nasdaq: VRA) designs and sells women’s handbags, luggage and travel items, fashion and home accessories, apparel, footwear, and gifts under the Vera Bradley brand. Its products include bags, rolling luggage, cosmetics and packing accessories, wallets, eyewear, home textiles, sleepwear, and slippers; collections feature signature prints and cotton-quilted products alongside other materials. The company serves consumers directly and sells wholesale to specialty retailers, department stores, and national accounts, as well as through licensing arrangements. Its two reportable segments are VB Direct, which includes U.S. stores, e-commerce, and direct marketplaces, and VB Indirect, which includes wholesale sales and brand royalties. In fiscal 2026, bags accounted for 45.2% of net revenue and travel products for 26.9%. The company had approximately 1,360 employees as of January 31, 2026. Founded in 1982, Vera Bradley sold Pura Vida Bracelets in March 2025; the brand is no longer part of its continuing operations. Its website is www.verabradley.com.

Company details
Sector
Consumer Discretionary
Industry (SIC)
Leather
Headquarters
ROANOKE, IN
Fiscal year end
January
CIK
1495320
SIC
3100

Financial performance, year by year

Fiscal 2011–2025 · USD
$-141.44M$44.72M$230.88M$417.04M$603.20M201120122013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Vera Bradley, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

48
funds hold it
0 of 35
superinvestors hold it
$15.50M
held by funds, at market
14.2%
of shares held by funds

Largest fund holders · Vera Bradley, Inc.’s weight in each

0.35%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
Avantis U.S. Small Cap Value ETF
AVUV · American Century ETF Trust
—of fund net assets
Royce Micro-Cap Fund
RYOTX · ROYCE FUND
0.33%of fund net assets
U.S. SMALL CAP VALUE PORTFOLIO
DFSVX · DFA INVESTMENT DIMENSIONS GROUP INC
—of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do Vera Bradley, Inc. and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of Vera Bradley, Inc.'s earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in Vera Bradley, Inc.'s last four quarterly filings that the numbers alone won't show?”
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