Vera Bradley, Inc.
Vera Bradley, Inc. (NASDAQ: VBL) is a leading designer and retailer of women's handbags, luggage, travel accessories, fashion accessories, and home goods known for distinctive patterns, vibrant colors, and innovative designs. Founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, the company operates… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Vera Bradley, Inc. does
In the company’s own words
Vera Bradley, Inc. (NASDAQ: VBL) is a leading designer and retailer of women's handbags, luggage, travel accessories, fashion accessories, and home goods known for distinctive patterns, vibrant colors, and innovative designs. Founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, the company operates through two reportable segments: Vera Bradley Direct and Vera Bradley Indirect. The Direct segment generates approximately 65% of revenues through company-operated full-line and outlet stores, e-commerce platforms including verabradley.com and outlet.verabradley.com, and direct-to-consumer marketplaces. The Indirect segment contributes roughly 35% of revenues through wholesale distribution to approximately specialty retail locations, department stores, and national accounts, as well as licensing agreements. The company's product portfolio is organized into five primary categories: bags (45% of revenues), travel items (27%), accessories (13%), home goods (8%), and apparel/footwear (3%).
As of January 31, 2026, Vera Bradley operated full-line stores and outlet stores across the United States, supported by a 428,500 square-foot distribution center in Roanoke, Indiana. The company employs approximately 1,360 people across retail, distribution, sourcing, design, and corporate functions. Vera Bradley maintains a global supply chain with manufacturing primarily located in Cambodia, Vietnam, Indonesia, China, and the Philippines, with approximately 53% of product sales derived from cotton-based materials. The company holds approximately 1,450 copyrights related to its patterns and owns material trademark rights including the iconic "Vera Bradley" brand used across the United States and international markets.
In March 2025, Vera Bradley completed the sale of Creative Genius, Inc., which operated the Pura Vida Bracelets brand, allowing the company to focus exclusively on its core Vera Bradley business. The company is executing Project Sunshine, a comprehensive strategic initiative designed to strengthen market position through brand focus refinement, digital ecosystem optimization, outlet strategy enhancement, operational efficiency improvements, and organizational restructuring. The company's website is www.verabradley.com.
Company details
- Sector
- Consumer Discretionary
- Industry
- Leather
- Headquarters
- ROANOKE, IN
- Fiscal year end
- January
- CIK
- 1495320
- SIC
- 3100
Financial performance, year by year
Fiscal 2014–2026 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Vera Bradley, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Vera Bradley, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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