Vital Farms, Inc.

Vital Farms, Inc. (NASDAQ: VITL) operates as a food company dedicated to producing ethically sourced eggs and butter through a distributed network of small family farms. The company's website is vitalfarms.com.

Founded in 2007 in Austin, Texas, Vital Farms has grown into a national brand recognized for its commitment to animal welfare, sustainability, and transparent food sourcing. The company is structured as a Delaware public benefit corporation and holds Certified B Corporation status, reflecting its dual commitment to profitability and positive social and environmental impact.

The company's core business centers on shell eggs, which represent the majority of revenue, complemented by butter, hard-boiled eggs, and liquid whole eggs. As of December 2025, Vital Farms distributed its products through more than 24,000 retail stores across the United States, with 23 retail stock keeping units available. The natural channel, including retailers like Whole Foods and Sprouts, represented approximately 38 percent of retail dollar sales, while the mainstream channel through retailers including Albertsons, Kroger, Publix, Target, and Walmart accounted for approximately 62 percent. The foodservice channel represented approximately 3 percent of net revenue.

Vital Farms operates a network of more than 600 contracted family farms primarily located in the Pasture Belt region, where climate conditions support year-round outdoor access for hens. The company owns and operates Egg Central Station, a state-of-the-art processing facility in Springfield, Missouri, with capacity exceeding 7.5 million eggs daily. The company is constructing Vital Crossroads, a second automated facility in Seymour, Indiana, anticipated to be fully operational in 2027. Butter cream is sourced primarily from grass-fed, pasture-raised dairy farms in Ireland.

The company's competitive advantages include its trusted brand aligned with consumer demand for ethically produced food, strategic relationships with major retailers, a resilient supply chain rooted in stakeholder commitment, and an experienced leadership team. Vital Farms competes in the large and growing natural food industry, with the U.S. shell egg market valued at approximately 15.4 billion dollars and the pasture-raised segment representing approximately 1.3 billion dollars in retail sales.