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Companies / Consumer Discretionary / Wayfair Inc.
W

Wayfair Inc.

Consumer DiscretionaryCatalog Retail
Ticker WBOSTON, MAFiscal year ends DecemberBook value per share $-21.28Diluted shares 131.0M

Wayfair Inc. (NYSE: W) operates as a leading e-commerce destination for home goods, offering customers an extensive selection of furniture, décor, housewares, and home improvement products through its digital platform and growing physical retail presence. The company maintains its website at wayfair.com and serves as… From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$12.46B
+5.1% year over year
Last 12 mo $12.90B
0.14%
+4 percentage points
Last 12 mo 1.67%
$-313.00M
+36.4% year over year
Last 12 mo $-321.00M
8.60%
−5.1 percentage points
Last 12 mo 11.51%
Cash & financing
$534.00M
+68.5% year over year
Last 12 mo $665.00M
$329.00M
+296.4% year over year
Last 12 mo $433.00M
-1.16
Was -1.05× a year earlier
Last 12 mo -1.00
128.0M
+4.1% year over year
Last 12 mo 131.0M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Wayfair Inc. does

In the company’s own words

Wayfair Inc. (NYSE: W) operates as a leading e-commerce destination for home goods, offering customers an extensive selection of furniture, décor, housewares, and home improvement products through its digital platform and growing physical retail presence. The company maintains its website at wayfair.com and serves as a comprehensive marketplace connecting approximately 20,000 suppliers with 21 million active customers over the trailing twelve months.

The company operates through two reportable segments: the U.S., which represents 88 percent of consolidated net revenue, and International, encompassing operations in Canada, the United Kingdom, Ireland, and Germany through January 2025. Wayfair manages a diverse portfolio of brands, each tailored to specific customer demographics and shopping preferences. The flagship Wayfair brand serves as the primary revenue driver and operates internationally across Canada, the United Kingdom, and Ireland. Specialty retail brands include AllModern, focused on modern design; Birch Lane, emphasizing classic style; Joss & Main, offering curated home selections; and Perigold, serving the luxury home market. The company also operates Wayfair Professional, a dedicated platform for business customers. Additionally, Wayfair maintains over one hundred proprietary house brands, including Three Posts and Mercury Row, providing curated product experiences across various price points and styles.

As of December 31, 2025, Wayfair employed approximately 12,800 employees, with roughly 11,800 full-time equivalents, supplemented by independent contractors and temporary personnel primarily supporting logistics operations. The company operates 12 physical retail stores across four U.S. states, complementing its core e-commerce business and enabling customers to experience products in person.

The company has invested substantially in proprietary logistics infrastructure specifically designed for home goods, including CastleGate warehouses for inventory positioning, the Wayfair Delivery Network for large parcel consolidation and last-mile delivery, and CastleGate Forwarding for inbound logistics optimization. This vertically integrated logistics capability enables faster delivery times and improved customer experience while reducing reliance on third-party carriers. Wayfair maintains over 2,000 full-time customer service employees globally, supported by artificial intelligence tools for efficient inquiry resolution.

Company details
Sector
Consumer Discretionary
Industry
Catalog Retail
Headquarters
BOSTON, MA
Fiscal year end
December
CIK
1616707
SIC
5961

Financial performance, year by year

Fiscal 2014–2025 · USD
$-2.88B$1.76B$6.41B$11.05B$15.69B201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Wayfair Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

334
funds hold it
1 of 35
superinvestors hold it
$3.63B
held by funds, at market
38.8%
of shares held by funds
3
bond issues held by funds

Superinvestors in Wayfair Inc. · what they did last quarter

Polen CapitalDECREASED -93.2%
Polen Capital Management
<0.1%of 13F portfolio

Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.

Largest fund holders · Wayfair Inc.’s weight in each

0.40%of fund net assets
0.09%of fund net assets
Fidelity Growth Company Fund
FDGRX · Fidelity Mt. Vernon Street Trust
0.31%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.01%of fund net assets
Janus Henderson Enterprise Fund
JAENX · Janus Investment Fund
1.14%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Wayfair Inc.’s bonds, as funds hold them

Funds report holding 3 issues of Wayfair Inc.’s debt, $177.72M at market value — what funds hold, not the company’s total debt. Weighted-average coupon 3.35%, maturing 2026 to 2028.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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  • “How do Wayfair Inc. and its peers compare on margins and cash generation over ten years?”
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