10x Insights
Loading account…
Companies / Consumer Discretionary / WINMARK CORP
WINA

WINMARK CORP

Consumer DiscretionaryRetail
Ticker WINAMINNEAPOLIS, MNFiscal year ends DecemberBook value per share $-10.16Diluted shares 3.7M

Winmark Corporation (NASDAQ: WINA) operates as a nationally recognized franchisor focused on sustainability and small business formation through its portfolio of value-oriented resale retail brands. The company maintains its website at www.winmarkcorporation.com and was incorporated in Minnesota in 1988. From the company’s description.

Fiscal year 2025 · ends 12-26Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-27
Sales & profitability
$86.06M
+5.9% year over year
Last 12 mo $86.53M
63.44%
−1.7 percentage points
Last 12 mo 62.33%
$41.65M
+4.3% year over year
Last 12 mo $40.75M
-77.59%
+0.7 percentage points
Last 12 mo -108.30%
Cash & financing
$44.90M
+6.5% year over year
Last 12 mo $43.38M
$44.70M
+6.5% year over year
Last 12 mo $41.03M
-1.12
Was -1.17× a year earlier
Last 12 mo -1.59
3.7M
+0.5% year over year
Last 12 mo 3.7M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What WINMARK CORP does

In the company’s own words

Winmark Corporation (NASDAQ: WINA) operates as a nationally recognized franchisor focused on sustainability and small business formation through its portfolio of value-oriented resale retail brands. The company maintains its website at www.winmarkcorporation.com and was incorporated in Minnesota in 1988.

The company franchises five distinct retail concepts that buy, sell, and trade gently used merchandise alongside limited new inventory. Plato's Closet targets teenagers and young adults with used clothing and accessories. Once Upon A Child serves parents of children ages infant to twelve with used and new children's clothing, toys, furniture, and equipment. Play It Again Sports offers used and new sporting goods and equipment for various athletic activities. Style Encore focuses on used women's apparel, shoes, and accessories. Music Go Round specializes in used and new musical instruments, speakers, amplifiers, and related accessories. As of December 27, 2025, the company operated 1,378 franchised stores across the United States and Canada, with over 2,800 available territories for expansion.

The franchising segment represents the company's primary business, generating substantially all revenue through royalties and franchise fees from franchisees. In fiscal 2025, franchising contributed $83.4 million in revenue. The company also maintains a non-reportable equipment leasing segment that completed its orderly run-off during 2025, with no remaining leasing customers or assets as of year-end.

Winmark employs 87 people at its Minneapolis headquarters and operates a 41,016 square-foot leased facility. The company estimates that since 2010, stores across its five brands have extended the lives of over 2.1 billion items, with approximately 195 million items extended in 2025 alone. The franchising model allows the company to generate consistent, recurring revenue through royalties while maintaining a capital-light operational structure. Franchisees operate independently under brand standards and support systems provided by Winmark, including training, operations support, purchasing assistance, point-of-sale technology, and marketing guidance. The company's brands collectively generated system-wide sales of $1.682 billion in 2025.

Company details
Sector
Consumer Discretionary
Industry
Retail
Headquarters
MINNEAPOLIS, MN
Fiscal year end
December
CIK
908315
SIC
5900

Financial performance, year by year

Fiscal 2013–2025 · USD
$-8.65M$17.31M$43.27M$69.23M$95.19M2013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns WINMARK CORP — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

230
funds hold it
0 of 35
superinvestors hold it
$579.39M
held by funds, at market
39.6%
of shares held by funds

Largest fund holders · WINMARK CORP’s weight in each

iShares Core S&P Small-Cap ETF
IJR · iShares Trust
0.07%of fund net assets
First Trust SMID Cap Rising Dividend Achievers ETF
SDVY · First Trust Exchange-Traded Fund VI
0.61%of fund net assets
Neuberger Genesis Fund
NBGNX · NEUBERGER BERMAN EQUITY FUNDS
0.87%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.04%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do WINMARK CORP and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of WINMARK CORP's earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in WINMARK CORP's last four quarterly filings that the numbers alone won't show?”
See how it works →All research tools with a subscription. Use your own AI account.