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Companies / Consumer Discretionary / YELP INC
YELP

YELP INC

Consumer DiscretionaryServices
Ticker YELPSAN FRANCISCO, CAFiscal year ends DecemberBook value per share $11.18Diluted shares 57.6M

Yelp Inc. (NYSE: YELP) operates a digital platform that connects consumers with local businesses and services through its website and mobile applications available at www.yelp.com. The company maintains one of the largest user-generated review networks globally, enabling consumers to discover, evaluate, and transact… From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$1.46B
+3.7% year over year
Last 12 mo $1.47B
12.60%
+1.9 percentage points
Last 12 mo 11.73%
$145.60M
+9.6% year over year
Last 12 mo $126.51M
20.48%
+2.6 percentage points
Last 12 mo 19.63%
Cash & financing
$372.03M
+30.2% year over year
Last 12 mo $349.64M
$323.68M
+30.3% year over year
Last 12 mo $297.43M
—
Last 12 mo 0.16
65.1M
−7.8% year over year
Last 12 mo 57.6M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What YELP INC does

In the company’s own words

Yelp Inc. (NYSE: YELP) operates a digital platform that connects consumers with local businesses and services through its website and mobile applications available at www.yelp.com. The company maintains one of the largest user-generated review networks globally, enabling consumers to discover, evaluate, and transact with local businesses while providing those businesses with tools to manage their online presence and customer relationships.

The platform generates revenue primarily through advertising services sold to local business owners and marketers who seek to reach Yelp's consumer audience. Yelp's core offering includes sponsored search results, display advertising, and other promotional placements that allow businesses to increase visibility and drive customer acquisition. The company also provides business services such as reservation systems, invoicing tools, and customer communication platforms that help merchants operate more efficiently.

Yelp's business model centers on a two-sided marketplace where consumer engagement drives advertiser demand. The platform hosts millions of business listings across numerous categories including restaurants, retail, professional services, and home services. Users contribute reviews, photos, and ratings that create valuable content attracting additional consumers and establishing trust within the ecosystem. This user-generated content creates network effects that strengthen competitive positioning and increase switching costs for both consumers and businesses.

The company operates internationally with significant presence in North America, Europe, and Asia-Pacific regions, though the United States represents its largest market. Yelp serves a diverse customer base ranging from individual consumers to large enterprise advertisers. The platform's scale, established brand recognition, and comprehensive local business information database represent key competitive advantages in the local commerce and discovery space.

Yelp's evolution reflects the broader shift toward digital commerce and online consumer research. The company has expanded beyond its original review platform to encompass a comprehensive local business ecosystem, integrating transaction capabilities and merchant management tools that deepen engagement with both consumer and business users while creating additional revenue opportunities.

Company details
Sector
Consumer Discretionary
Industry
Services
Headquarters
SAN FRANCISCO, CA
Fiscal year end
December
CIK
1345016
SIC
7200

Financial performance, year by year

Fiscal 2013–2025 · USD
$-183.49M$268.28M$720.05M$1.17B$1.62B2013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns YELP INC — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

318
funds hold it
0 of 35
superinvestors hold it
$727.94M
held by funds, at market
53.9%
of shares held by funds

Largest fund holders · YELP INC’s weight in each

iShares Core S&P Small-Cap ETF
IJR · iShares Trust
0.07%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.04%of fund net assets
Avantis U.S. Small Cap Value ETF
AVUV · American Century ETF Trust
0.12%of fund net assets
VANGUARD SMALL-CAP INDEX FUND
VB · VANGUARD INDEX FUNDS
0.02%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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