Monster Beverage Corp

Monster Beverage Corporation (NASDAQ: MNST) is a holding company based in Corona, California that develops, markets, sells and distributes energy drink beverages and concentrates through its consolidated subsidiaries. The company operates through four reportable segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other.

The Monster Energy Drinks segment represents the company's flagship business, primarily comprised of Monster Energy drinks, Reign Total Body Fuel high performance energy drinks, Reign Storm total wellness energy drinks, and Bang Energy drinks. The Strategic Brands segment includes various energy drink brands acquired from The Coca-Cola Company in 2015, along with affordable energy brands Predator and Fury. The Alcohol Brands segment encompasses craft beers, flavored malt beverages, and hard seltzers under brands including Jai Alai IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, and others. The company also operates an Other segment through American Fruits and Flavors LLC, which supplies products to third-party customers.

Monster Beverage maintains an extensive portfolio of over 21,600 registered trademarks and pending applications worldwide. The company's distribution network spans both domestic and international markets, with net sales outside the United States reaching $3.44 billion in 2025. The company sells primarily through full service beverage bottlers and distributors, with the Coca-Cola Company network representing a significant portion of distribution channels. Coca-Cola Europacific Partners accounted for approximately 15 percent of net sales in 2025.

The company manufactures products through a combination of owned facilities and third-party bottlers and co-packers located throughout the United States and internationally. American Fruits and Flavors develops and manufactures primary flavors at facilities in California and Athy, Ireland. The company also operates manufacturing facilities in Phoenix, Arizona and Norwalk, California for certain products.

Monster Beverage's corporate history includes its evolution from Hansen Natural Corporation, which began in the 1930s as a juice business. The company changed its name to Monster Beverage Corporation in 2012, acquired energy brands from The Coca-Cola Company in 2015, acquired American Fruits and Flavors in 2016, completed its entry into alcohol beverages through Monster Brewing Company in 2022, and acquired the Bang Energy drink business in 2023.