SharkNinja, Inc.

SharkNinja, Inc. (NYSE: SN) is a global product design and technology company that creates innovative household appliances and lifestyle solutions for consumers worldwide. The company operates through two brands, Shark and Ninja, which have established themselves as billion-dollar market leaders in their respective categories. Shark holds the number one position in the United States floorcare market, while Ninja is the best-selling small kitchen appliances brand in the country.

The company's business model centers on continuous disruptive innovation across small household appliances. SharkNinja maintains a diverse product portfolio spanning 36 household subcategories, including Cleaning Appliances, Cooking and Beverage Appliances, Food Preparation Appliances, and Beauty and Home Environment Appliances. The company operates as a single reportable segment, with revenues derived entirely from the sale of these small household appliances.

SharkNinja distinguishes itself through its scaled engineering organization of over 700 cross-functional design and engineering associates located across the United States, the United Kingdom, and China. The company employs an "always-on" consumer insights approach, analyzing product reviews and consumer interactions to drive rapid product iteration and development. Rather than manufacturing its own products, SharkNinja maintains relationships with third-party suppliers primarily based in China and Southeast Asia, while maintaining significant on-ground talent in Asia to ensure quality standards and manufacturing flexibility.

The company operates in 38 markets globally, with significant presence in North America and Europe. As of December 31, 2025, SharkNinja employed approximately 4,143 people across roughly 13 countries and 31 offices. The company maintains low customer concentration, with its largest customer representing 23.8 percent of net sales. Major retail partners include Amazon, Costco, and Walmart, collectively accounting for 45.7 percent of annual net sales.

SharkNinja's omni-channel distribution strategy positions its products across most major retailers in each channel and online, supported by eight distribution centers in the United States, three in Canada, two in Mexico, and eleven in Europe. The company's marketing organization comprises over 283 employees deploying solutions-driven storytelling across omni-channel media to educate consumers and drive brand awareness. More information is available at www.sharkninja.com.